Autobiography of an Ex-Colored Man Book Review Essay

Kevin Rance HIST3102 Pratt 8 September 2011 The Autobiography of an Ex-Coloured Man Book Review The novel, The Autobiography of an Ex-Coloured Man by James Weldon Johnson shows a story of a man with mixed blood of white and coloured. Throughout the story, the man is conflicted with his heritage, sometimes accepting his coloured heritage and at other times rejecting his coloured heritage and passing himself off as a white man. The main character travels all around the United States and Europe while observing how whites and coloureds behave separately and with each other. The nameless man goes through tough times and prosperous times his whole life and comes out with quite a few revelations. The two themes that are very†¦show more content†¦However, the narrator has another crisis to tackle, his self-identity. In the United States, there are only two types of people: white and coloured. The narrator struggles with self-identification and does not know whether to call himself white or coloured. In the beginning of the novel, the narrator assumes he is white and looks down upon the coloured children whom he attends school with. However his struggle with identification starts once he learns that he is classified as coloured solely for the reason that his mother is coloured as well. He stops teasing the coloured children, but he feels a â€Å"very strong aversion to being classed with them.† For the entirety of the novel, he resists the label â€Å"coloured† and tries to find ways to distinguish himself from the rest of his people he deems inferior. When in Paris, he was identified as neither coloured nor white, but simply as an American. He could roam Paris freely and enter any business he wanted due to being treated as equal. Paris was the first time he has ever ignore d the color of his skin. Life in the United States is very different for the narrator however. The treatment of the narrator in the different towns he visitsShow MoreRelatedRoth: The Stain of Mankind Essay1589 Words   |  7 Pagesequality was only a dream from those oppressed. Coleman’s fabrication of his false front is similar to the novel, The Autobiography of an Ex Coloured Man by James Johnson. Johnson’s story is about a black man who decides to use his light skin tone to pass off as white to avoid the prejudice and discrimination that African Americans endured in the early 1900’s. When the â€Å"Ex Coloured Man† is eleven he was asked to sit when the teacher called on the white children when the principle was present. AfterRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOne Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or al l caps. Library of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. JudgeRead MoreInnovators Dna84615 Words   |  339 Pagesdisruptive innovation. â€Å"Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.† Chairman and CEO, salesforce.com; author, Behind the Cloud â€Å" e Innovator’s DNA is the ‘how to’Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesAmerica Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman

Rhetorical Analysis Of Abraham Lincoln s Gettysburg...

Final Take-Home Questions AUHIS 454: the Civil War Zoraa Lutas QUESTION 1 Abraham Lincoln speech given at Gettysburg, Pennsylvania on November 19, 1863 was described by Senator Charles Sumner, in 1865, stating â€Å"the battle itself was less important than the speech.† Explain. U.S. President Abraham Lincoln was not given the spotlight at the Soldiers’ National Cemetery on November 19, 1863, and was instead invited to give a few remarks. In fact Edward Everett’s speech would have been the official ‘Gettysburg Address’ was it not for its two hours in length and its historical rhetoric. Abraham Lincoln, took to the podium with a solemn face, and in just two minutes, summarised his feelings towards the grim turn of events of the American Civil War. Lincoln’s speech, in my opinion, resonated very deeply with the crowd however it was not till after Senator Charles Sumner statement, â€Å"the battle itself was less important than the speech† in his eulogy, was it properly given its recognition. This speech provided others with buildings blocks for their own civil rights movement such as Martin Luther King Jr. ‘I Have a Dream’ speech, as well the French Constitution of the Fifth Republic adopted in 1958. It can also be said that his speech set the tone for what the Union was fighting against the rebellious Confederacy for. Lincoln started his speech by reminding his fellow Americans that just â€Å"four score and seven years ago† they all fought against the British crown for â€Å"a newShow MoreRelatedRhetorical Analysis Of Abraham Lincoln s Gettysburg Address981 Words   |  4 Pagesstatement in which Abraham Lincoln started â€Å"The Gettysburg Address†.152 years ago, Lincoln delivered this well-known speech in front of an audience who was searching for help during a time of war. Some may believe it was not an inspiration why others will say it was. To some Americans, it might have even brought faith. Just like any other work, this essay was composed of a rhetorical situation and rhetorical devices; which can be broken down into specific factors. The rhetorical situation and devicesRead MoreRhetorical Analysis Of Abraham Lincoln s Gettysburg Address1564 Words   |  7 PagesA rhetorical analysis explores nonfictional works and determine if the techniques used make the piece effective (Texas AM University). The Gettysburg Address is one of the most notorious speeches. A rhetorical analysis of this legendary speech would reveal the key components that made it so prominent. The evaluation of the genre, and rhetorical devices, ethos, pathos, and logos, in the speech show how the piece was effective. Abraham Lincoln is one of the most renowned presidents in history. DuringRead MoreRhetorical Analysis Of The Gettysburg Address By Abraham Lincoln813 Words   |  4 PagesKatrina Ta Giang 22 December 2017 AP Language and Composition(7) Mrs. Faumuina Speech Analysis Essay: The Gettysburg Address by Abraham Lincoln â€Å"The Battle of Gettysburg, fought from July 1 to July 3, 1863, is considered the most important engagement of the American Civil War†(History). It was a battle in Gettysburg Pennsylvania, consisting of the Union Army and the Confederate Army. The main purpose behind this battle was due to â€Å"Robert E. Lees plan to invade the North and force an immediateRead MoreThe Effects Of Imperialism In George Orwells Shooting An Elephant1633 Words   |  7 Pagesclaim and experiences are very relatable today because as long as there are fathers and mothers and families, there are going to be those that re-live the past and create memories that last their families a lifetime, or perhaps even longer.    Process Analysis: Joan Didion, On Keeping a Notebook   Ã‚  Ã‚   In the selection On Keeping a Notebook, Joan Didion uses her experiences in day to day life as a writer in order to demonstrate the importance/methods of keeping a daily notebook. Didion appeals to her audienceRead MoreEssay on The Kings Dream1588 Words   |  7 PagesThe Civil Rights Movement in the 1950’s through 1960’s had many leaders, such as Martin Luther King Jr., Rosa Parks, Malcom X and many more. But King was the only one who stood out of the pack. His purpose was to have equality for all races, not just African Americans. King had addressed a speech that he had written and spoke of it at the Lincoln memorial in Washington D.C on August 28, 1963. In King’s â€Å"I Have a Dream† he motivated and touched not only African Americans but white folks as well inRead MoreHistorical Background And Point Of View1973 Words   |  8 PagesAuthorial/Historical Background and Point-of-View Fittingly born on Abraham Lincoln’s birthday, James L. Swanson has always had a fascination of our 16th president’s life. At only ten years old, Swanson’s grandmother gave him a very peculiar gift for a child: â€Å"a framed engraving of Booth’s Deringer pistol, along with an April 15, 1865 Chicago Tribune clipping.† The newspaper story he received relived the terrible day of Lincoln’s death, but as Swanson read, he realized the ending of the story wasRead MoreSymbolic-Convergence Theory2071 Words   |  9 Pagesconvergence theory, developed by Ernest Bormann, John Cragan, and Donald Shields This theory has different levels of communication, which enhance the relationships between people. The symbolic-convergence theory is also known as the fantasy-theme analysis, which can be created in small groups or interaction between two people, thus creating a similar perspective. This theory states that individuals tend to believe certain things or think a certain way because their point of view has been molded byRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate

Chinese Culture 1800-1900 Free Essays

It goes without question from 1800-1900 China was experiencing a decline, which had not been seen for quite some time. Problems such as overpopulation started to take its toll on the once-known elite nation, sending them into famine, lower standard of living, extreme mistreatment of females, especially at young ages and an unfit government that allowed chaos to unfold. Conflict arose in China, but was it due to internal affairs of the Chinese people and government, wanting to maintain its superiority over the West, or were outside forces to blame for the extreme change in culture?Both of these aspects united to form seemingly the perfect storm that sent Chinese culture into a downward spiral for excess of 60 years. We will write a custom essay sample on Chinese Culture 1800-1900 or any similar topic only for you Order Now At the beginning of the Qing Dynasty, peace was brought to a majority of China and allowed population to grow rapidly, and was estimated to be at about 300 million by the beginning of the nineteenth century. In a mere 50 years, China’s population increased by approximately 100 million. A 33 percent increase in just 50 years. Such increases had harsh impacts regarding the agricultural front.Food became a prized commodity as China’s overpopulation led to a famine, which the nation had never experienced during a stable and productive agricultural period. Every mountainous and hilly area was terraced and double-cropped in effort to produce a sufficient quantity of nourishment for everyone, but to no avail. As an effect, people began dying of starvation and malnutrition. Jobs were few and far between for the crowded work industry, leaving people unemployed and virtually worthless in the government’s eyes.This problem was not helped in any sense, when the British finally found the one item the Chinese would buy was opium. A drug which was once used for medicinal purposes was now being used in a recreational manner. Use of the drug created addictions among many people, having to feed their addictions by selling their children to receive the drug. Outraged, the emperor banned the production and importation of opium in 1800 and in 1813 banned the smoking of opium. British and American smugglers were still bringing the drug onto Chinese soil, selling it for large profits.Emperor Daoguang debated on how to deal with the crisis and entertained the idea of legalizing the sale of opium and taxing it, which would help money in the government and possibly make it too expensive for anyone to afford. Some of his officials disagreed and wanted the drug to be completely wiped out. Lin Zexu was given the job to fight the drug problem and get to the main source of where the drug was coming from. Zexu arrested many en route to finding the drug was being smuggled by British citizens. He sent 500 laborers in to destroy the supply, which was enough for the British to begin warring with the Chinese (The Opium War). The British took their navy and obliterated the Chinese in what is known as The Opium Warm. Following the destruction of the Chinese navy, for being far too old, the British made them sign the Treaty of Nanjing, which allowed five new ports to be opened for trade, gave British money for destruction of opium and demanded Hong Kong. Nearly a decade after, Britain felt China was not holding out its side of the treaty and teamed with France to attack the coast of China, once again.The attack was based around the desire for more trade ports to be opened. Again, the Chinese endured an onslaught, and an additional ten ports are opened, more money was paid and the Europeans could travel wherever they desired on Chinese land, while abiding by European law (The Opium War). Less than a decade after The Opium War, the Chinese were faced with unprecedented rebellions the world had never seen. The Taiping Rebellion lasted an astonishing 13 years and claimed the lives of approximately 30 million people and was driven by an unorthodox religion.Hong Xiuquan claimed to be the younger brother of Jesus Christ and began preaching to people around the nation to get them to follow his beliefs. After sweeping through parts of the country and destroying many temples and lives in the process, the idea of equalization was starting to be taught, although it never worked. The Taiping Rebellion was followed by the Nian and Muslim Rebellions, which weren’t as significant (Qing Dynasty). Self-strengthening was an idea brought about to help the Chinese get themselves out of such a rough time and back to the elite power they once were.Conflict again arose during the discussions, as the government could not agree upon a certain route to take in planning the idea. Empress Dowager Cixi was given power due to the death of the emperor, which left a 4-year-old for the throne. She was able to manipulate people in her court to do what she wanted and when she wanted. Cixi was conservative and allowed outsiders walk all over the Chinese, and again were demolished by the French. The Chinese were in a time where they were desperate to catch up with the rest of the western world.Reformations covered a vast amount of areas but mainly focused on the depleted militaristic aspect of China. Unfortunately China would not be able to make the next step and reach the level of France or Britain, having only weapons that were second-best. China missed its chance to make the leap needed to catch up with the rest of the vastly changing world. Outside pressures from France, Britain and Russia forced China into a corner, having to back down due to an unequal army and navy. Although, China was pressured from others, it created its own problems as well, with a government that could decide on nothing good for the people. Most of the conflicts were brought upon themselves, but the extra pressure from the West made China feel the hardship more than if it were only internal affairs which had brought the nation to struggle.Works Cited â€Å"Qing Dynasty. † www. mnsu. edu. Minnesota State University, Dec. 2003. Web. 23 Mar. 2010. . â€Å"The Opium War. † www. harvard. edu. Harvard University, 19 June 2002. Web. 23 Mar. 2010. . How to cite Chinese Culture 1800-1900, Papers

Economics for Business Principles and Applications

Question: Describe about the Economics for Business for Principles and Applications . Answer: 1). Introduction: A monopolist, being a price maker, always faces two options in an attempt to maximize profit. First, either increase price and lower output. Second, increase output and lower price. It determines the price not with the help of intersection of the demand and supply curve as there is absence of supply curve in the case of monopolist firm. It is the monopolist firm who decides how much it wants to sell in the market. The price is set where the marginal revenue is maximized, ultimately determining the level of supply in the economy. This profit maximization level is achieved where marginal revenue equals marginal costs. This determines the level of quantity to be put for sales in the market and hence the corresponding price is the equilibrium price. This implies that the firm will not set highest maximum price as it doesnt lead to maximum profit and is guided by the level of output. Analysis: Given this, following two condition would prevail that explains when the firm would want to pursue higher or lower price (Pindyck and Rubinfeld, 2004; Mankiw,2007). a)In case firm decides to lower the price of product, it will do so as the demand is higher at the lower prices given the downward sloping nature of the monopolists demand curve. Moreover, marginal revenue gained from the sale of the extra unit of product would always be less than the price. However, a firm would continue to do so in order to reach profit maximizing output where MR= MC. Other most important factor is the elasticity of the demand for the product. A firm would reduce the price only when it is aware that the price elasticity of demand for his product is very elastic. Any change in the price would cause a substantial change in the quantity demanded and corresponding change in the level of prices. Higher the elastic demand is, greater will be the changes in the prices quoted and hence changes in profit(Pindyck and Rubinfeld, 2004). b). A firm would increase the price of its product when it is sure that there is no close substitute present for its product thereby making the demand for its product to be highly inelastic. This way there will besmaller reduction in the quantity demanded due to the increase in the price given the inelastic nature of its product(Mankiw, 2007). Conclusion: Thus, elasticity of the demand is an important factor which determines the level of price and output offered by the supplier. Greater the elasticity, higher would be the fluctuations in the quantity demanded and vice versa. 2). Introduction: A theory of comparative advantage states that a country must specialize in the production of that commodity where the opportunity cost is low and would engage in the trade with the other countries and import that commodity in which the opportunity cost of producing it is high. Analysis: The given statement is not correct. A country would always benefit when engaged in trade where it trades commodities it produces more efficiently than other countries. It is always a good idea for a country to specialize in a product it can produce cheaply, efficiently and at a lower opportunity cost than the other country. For example, consider the following table where the opportunity cost for producing 1 unit of wine is 1.8 units of textile for US. For UK, the opportunity cost for producing 1 unit of wine is 1.14 units of textile. Thus, UK has comparative advantage in producing wine because it has lower opportunity cost. US have comparative advantage in producing textile due to lower opportunity cost. Wine Textile United States (US) 5 9 United Kingdom(UK) 7 8 Total 12 17 Conclusion: Thus, given constant returns to scale, each country specialize(US in textile and UK in wine) in producing a product that doubles after specialization. That is, UK will be producing 14 units of wine instead of total 12 units of production and US will now produce 18 units of textile instead of 17 units (Mankiw, 2007). References: Mankiw, G , Economics: Principles and Applications, 4th edition South Western, Cengage Learning India Private Limited. (2007). Pindyck, RS Rubinfeld D. Microeconomics, 6th edition,Prentice Hall.(2006).

How I ate the asphalt Review Essay Example

How I ate the asphalt Review Paper Essay on How I ate the asphalt ─ What are you talking about it? ─ says hes a bastard! ─ So what? But, as he knows how to dress! And walk We will write a custom essay sample on How I ate the asphalt Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How I ate the asphalt Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How I ate the asphalt Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer ─ What does it mean to dress properly and correctly? And it means just pick a tie to the color of the shirt or insoles in shoes. And we need to do more so that everything is in harmony with the coat. It is foolish to get into a jacket over his naked body, and even to tie a tie around his neck, when you say you sleep with a naked woman. A parody of Asphalt book written by Alexey Shvetsov at the behest of the heart. As with many of our contemporaries, he did not leave indifferent the product already known and the controversial Eugene Grishkovtsa. But Alexei ─ not just a reader. He ─ successful author, adore him in RIPOL publishing house, he had already found and their readers in Russia. humor that pervades the book Alexey Shvetsov excites the imagination, warm, encouraging, is sometimes Homeric laughter, but sometimes and a sad smile. the author laments the imperfection of the world and believes that tomorrow our sinful world will be a better and brighter. Sometimes escapades Alexey Shvetsov become caustic satire. Alex notices everything He is angry, cute jokes and simply heartily laugh at themselves and the heroes of the book. It is a pleasure to read books of this author and to distinguish the slightest shades of emotions that impressively shown in the text. Alexey Shvetsov reveals a mans world, a few rough, but at the same time incredibly cute. Readers who are not yet familiar with Alexey Shvetsov, can find a new author-humorist. The book How I ate the asphalt will be of interest to men, women, and students may rastaschat its citations. (S) Olga Tahir

A World Without Father or Husbands Essays - Matriarchy, Mosuo

A World Without Father or Husbands Essays - Matriarchy, Mosuo Anthropology 10-25-15 A World Without Father or Husbands In Southwest China, near the border of Tibet, stands Lugu Lake. This area is home to the Matriarchal society of the Mosuo people. This ethnic group has culture far different than that of any other Chinese ethnic group. Here, women can have relationships with whomever they please. Men can too, but women earn their respect from doing so. Men dont have much work to do, as women are the driving workforces of the households. It is very evident how women have a higher status in this culture. Usually in other Chinese cities, women are more reserved and are not as respected as the men are. In Lugu Lake, the women are seen laughing and joking around, as well as discussing their multiple lovers. The men always visit the women, as women lose respect if they are the ones visiting. There are no telephones here, so the men will show up to their lovers house without planning. They general visit every two to six months and stay for around four days. The men then leave without a hug or goodbye. These festive visits are very interesting and quite impressive as these women are able to live their lives without any rejection or humiliation from the public, like we do here in America. Women in other countries are usually shamed for being open about their romantic lives. Given, as some of the younger children of the Mosuo people want their fathers to be more involved in their lives, it is clear that modern culture is playing a key influence. Over time, this influence will shape the culture of these people differently. This video definitely relates to our Anthropology class, because we can see how vastly different other cultures are, and how they can change depending on influential factors.

Write a criteria section for a feasibility study Article

Write a criteria section for a feasibility study - Article Example Availability of manpower- every renovation process requires manpower to carry out. It therefore imperative to look into such criteria as the process will majorly be dependent on. Different times of the calendar year present different opportunities for the manpower to be available. This will determine the speed at which the renovation of the bathrooms is carried in the institution without interfering with the study work of the students while also taking into account the benefits that would come as a result of this action. More manpower will ensure that the renovation is done very fast so that it may not have too much portion of the students’ time. It is therefore appealing to carry out this task during the holidays when there will be enough manpower to accomplish the mission. Cost of renovation- it is always considered economically healthy to weigh the cost that is expected to be incurred during any system change so as to determine how viable it is to take such actions. This will help evaluate economic implications of renovation. However, this institution is not majorly concerned about the cost of renovation as it seeks to improve on the quality of service it offers students with respect to bathroom standards. Renovation is found to cheaper than reconstruction thus a viable alternative. This will ensure the students get comfortable accommodation which is also the main goal of my client. Adaptability to the new system- it is always paramount to check whether the new system will make the life of its users easier than the old system and how fast they can adapt to it. However, the renovation is only aimed at improving on the existing bathrooms. Therefore the systems would easily to adaptable by the students thus improving the accommodation services they are rendered thus offer comfortable accommodations to students. Consistency to the goals of the organization- the main

The Colonialism Article Example | Topics and Well Written Essays - 750 words

The Colonialism - Article Example The first wave of colonialism occurred in the early 15th century beginning with the conquest of Ceuta in 1415 by the Portuguese and lasted until the early 19th century. The final events of the first wave of colonialism involved the invasion of Algeria by the French. The first wave of colonialism mainly involved the colonization of the Americas by the Europeans and partly involved the creation of European colonies in the in Maritime Southeast Asia and India. The first wave of colonialism occurred during the Age of Discovery. During the first wave of colonialism, the interests of the Europeans in West Africa were primarily focused on the Trans-Atlantic Slave Trade. The second wave of colonialism marked the major phase of European colonization and was fundamentally focused on colonizing Africa and Asia. It is referred to as the New Imperialism. The traditional African view of time is two-dimensional. In the category of potential or inevitable time, the most significant issue is that according to the traditional concepts, time as a phenomenon has the long past, the present and virtually no future. For the traditional African view, the time has to be experienced for it to make some sense. What is the future as per the African concept has not been experienced and thus cannot make part of the time? Neo-colonialism is the use of political and economic power and other forms of control by the former colonial masters to influence and interfere with the affairs of the former sovereign colonies.

Workers with disabilities Research Paper Example | Topics and Well Written Essays - 3250 words

Workers with disabilities - Research Paper Example The legislations aim to ensure that both the public and the private organizations accommodate the eligible and qualified disabled individuals in their system. The workers suffering from disabilities can perform well if provided with opportunities and appropriate accommodations by their employing organizations. However, there are instances of biasness and discrimination against such individuals on the basis of their disabilities. Thus, regardless of the vast economic development throughout the world and the enormous progress made in the field of anti-discrimination against individuals on the basis of their race, nationality, gender, color as well as disabilities, the workers with disabilities continue to face workplace or employment discrimination till date. The study attempts to analyze the current situation and legal precedence prevalent regarding the prevention of workplace discrimination on the base of disabilities. For this purpose, the study discusses the Federal Laws in practic e to prohibit such kind of discriminations amongst the individuals. The study also discusses the role played by the Equal Employment Opportunity Commission (EEOC) in providing a fair environment to all individuals irrespective of their disabilities. The role of the EEOC on instances of alleged discrimination by the employees has also been discussed. The study confers about the history of the formation of the prevalent federal regulations against disability discrimination. The study is significant because in spite of the numerous regulations implemented by the Government of US and enormous effort made by the Government, there is still large number of discrimination cases visible. Therefore, the study is significant to understand the past context and the present scenario of workplace discrimination against the disabled population. Table of Contents Executive Summary 2 Introduction 5 Workers with Disabilities Continue To Face Workplace/Employment Discrimination 6 History of the Anti-Di sability Discrimination Movement 8 Current Federal Laws Prohibiting Job Discrimination against the Disabled Workers 11 Conclusion 13 References 15 Introduction Disability is a very wide concept and hence there are various perceptions and definitions of disability. The Oxford dictionary defines disability as a â€Å"physical incapacity that is either congenital or caused by injury or disease limiting an individual’s ability to work† (Mathaphuna, 2007). The Americans with Disability Act defines disability as â€Å"a physical or mental impairment that substantially limits one or more of the major life activities of an individual, a record of such an impairment and being regarded as having such an impairment† (The U.S. Equal Employment Opportunity Commission, 2011). The disabled people all over the world generally face a lot of discrimination in their workplace, though they are otherwise competent in their work. The Equal Employment Opportunity Commission (EEOC), wh ich was formed in 1965 under the Civil Rights Act of 1964, imposed laws prohibiting the discrimination by the employers amongst their employees on the basis of race, religion, nationality, color, gender, age or disability. The EEOC had enforced regulations against any kind of discrimination in hiring, promotion, dismissal, salary and all the other relevant terms as well as conditions of employment. The government of United States realized the significance of guarding the interests of the disabled people and checking unjust treatment of the disabled employees. The American with Disability Act (ADA) was hence passed in 1990, to minimize the workplace discrimination against the disabled workers. The Act banned discrimination ag

Definition Of Demand And Supply Economics Essay

Definition Of Demand And Supply Economics Essay Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. generally resulting in  market equilibrium  where  products  demanded at a price are equaled by products supplied at that price. Demand depends on the  price  of the commodity and refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply depends not only on the price obtainable for the commodity but also on the prices of similar products and represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. The law of demand and supply: The relationship between demand and supply underlie the forces behind the allocation of resources. In  market economy  theories, demand and supply theory will allocate resources in the most  efficient  way possible. How? By the following of demand and the law of supply. Generally, if there is a low supply and a  high demand, the price  will be high.  In contrast, the greater the supply and the lower the demand, the lower the price will be. The four basic laws of supply and demand are: If demand increases and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price. If demand decreases and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price. If demand remains unchanged and supply increases, a surplus occurs, leading to a lower equilibrium price. If demand remains unchanged and supply decreases, a shortage occurs, leading to a higher equilibrium price. The Law of Demand   The law of demand states that, if all other factors remain equal, the higher the price of a good, the less people will demand that good. In other words, the higher the price, the lower the quantity demanded. The amount of a good that buyers purchase at a higher price is less because as the price of a good goes up, so does the opportunity cost of buying that good. As a result, people will naturally avoid buying a product that will force them to forgo the consumption of something else they value more. The brief meaning is when the price of a product is increased then less will be demanded. Also is the same for the opposite, when the price of a product is decreased then more will be demanded. The Law of Supply   Like the law of demand, the law of supply demonstrates the quantities that will be sold at a certain price. But unlike the law of demand, the supply relationship shows an upward slope. This means that the higher the price, the higher the quantity supplied. Producers supply more at a higher price because selling a higher quantity at a higher price increases revenue. The brief meaning is If  demand  is  held  constant, an  increase  in  supply  leads  to a decreased  price, while a  decrease  in supply leads to an increased price. Factors affecting demand and supply: Price: when the price goes up, demand goes down and vice versa. Changes in consumers Income spent on goods and services Changes in government fiscal policy  Ã‚  and monetary policy Changes in the growth rate of a Population Natural disasters (storms, hurricanes, earthquakes, tornadoes, floods etc) Changes in the Tastes/Preferences of consumers for goods/services Changes in the state of the art of business firms Nature of the good is basic commodity, it will lead to a higher demand As more or fewer producers enter the market this has a direct effect on the amount of a product that producers are willing and able to sell The producers expectations Paragraph of demand and supply( with an example) C:UsersRioDesktopsupply_and_demand.gif The perfect competition: Perfect competition is a theoretical market structure, Also is market structure where there are large number of buyers and sellers who are willing to buy or sell a product or service at a given price basically used as a benchmark against which other market structures are  compared. Perfect competition describes a  market structure  whose assumptions are extremely strong and highly unlikely to exist in most real-time and real-world markets. Economists have become more interested in pure competition partly because of the rapid growth of  e-commerce  in domestic and international markets as a means of buying and selling goods and services Basic assumptions required for conditions of pure competition to exist   Essentially these factors exist to prove that firms in perfect competition have no influence over other competitors or over the demand for its own goods. Large Number of Small Firms Each firm produces only a small percentage compared to the overall size of the market output.   If one firm decides to double its output or stop producing entirely, the market is unaffected. The price does not change and there is no discernible change in the quantity exchanged. The meaning is firms has no control over the market price. Many individual buyers,  none of whom has any control over the market price Firms have the freedom of entry and exit from the industry.  They are not restricted by government rules and regulations Perfect knowledge: In perfect competition, buyers are completely aware of sellers prices, such that one firm cannot sell its good at a higher price than other firms. Each seller also has complete information about the prices charged by other sellers so they do not inadvertently charge less than the going market price.   other words, there are few transactions costs involved in searching for the required information about prices Monopolies A monopoly exists where there is only one supplier of a product or service. This allows the supplier to charge higher prices than if there was competition The meaning of monopoly is that there is no competition and therefore the supplier has a very high degree of pricing power Monopolies can arise in a number of ways including: By developing or acquiring control over a unique product that is difficult or costly for other companies to copy   By using various legal and/or illegal tactics such as an agreements by former competitors to cooperate on pricing or market share illegal in most countries. And/ or taking control of suppliers of inputs required by competitors or conspiring with them to raise their prices (or lower their quality of service, etc.) to competitors  

The Last Yankee Summary :: essays research papers

The Last Yankee by Arthur Miller is about a woman named Patricia Hamilton who is about to be released from a mental institution. The story takes place around the 1960 the New England Area. The play contains four characters. Their names were Leroy Hamilton, Patricia Hamilton, Leroy Frick, and Karen Frick. Leroy Hamilton was a relative of Alexander Hamilton. Frick and Hamilton’s wives knew each other as they were friends in the institute. Frick is a rich, young business man. He works with oil companies and other things as well. Hamilton, was a member of an elite family and he was a carpenter. Hamilton described himself as a Yankee as did his wife. The behavior of a Yankee according to his wife was they could be abused and taxed as much as they want, they still would not do anything about it but complain and get even sadder. In the first act, Hamilton and Frick got into a heated discussion. Earlier they talked about how their wives got into the institute in the first place. Karen Frick, got into the hospital because she had a nervous breakdown in which she would alienate the outer world from herself. She locked herself at home and would not go out. Before, that occurred she was a real estate agent. Patricia was a home make and became a depressive. Patricia had been in the institute two times already in the fifteen years of her falling out. This was her third time and she was improving. Hamilton, got mad when Frick talked about labor as if it was a bad thing. Hamilton said nothing was wrong about being a carpenter and nobody was proud to be in labor it was just something people talked as if they were so low in the dirt. In the second act Karen and Patricia talk about their lives. Karen often trailed off into her own thing, while Patricia tried to talk about herself. Patricia talked on how she grew up in Sweden and how her family was full of beautiful people. Her brothers had died by committing suicide. Her mother’s beauty was everlasting until she died at 81 years old. Also, she talked about how she stopped taking her medication and then was gradually getting better. She had been off drugs for 21 days. So now she could be able to do much more. All that she wanted was to make her husband happy and how the church she like d and the preacher who would talk to her.

Inspiration and Inerrancy of the Bible

Inspiration and Inerrancy of the Bible The Bible is a collection of books, inspired by God, to be used as God’s revelation of Himself to us. It is God’s doorway to declare his authority over his people. Authority of the Bible is established and/or comes from its own claims. The Old Testament uses the phrase â€Å"This is what the Lord says† enough times to give any reader the understanding that it is the word of God. Because the Bible is viewed as God’s Word it is the final word concerning all issues it speaks. Inspiration is the supernatural guidance of biblical writers by the Holy Spirit.There are different theories as to how God inspired the Bible. Verbal and Plenary inspiration are two theories held by many. These are similar in the belief that they believe the Holy Spirit’s influence was so intense that each word ended up being the exact word God wanted used. Verbal inspiration is more text oriented than author oriented while Plenary holds more to author oriented rather than text oriented. I hold to the belief once taught to me by Dr. Orr that â€Å"God is God, and therefore can do anything God wants; God inspired the Bible in his own way; thus the Bible turned out exactly as God intended it†.With this belief I do not try to prove how the Bible was inspired but rather stress the Biblical support of the theories. 2 Timothy 3:16 is one of the verses most used when proving inspiration in that it tells us that all scripture is from God. In 1 Corinthians 2:9-13 we are given Paul’s view to the process of inspiration. In this verse Paul explains that the spirit revealed the things God wanted them to know so that they may understand and write what was freely given to them. As Christians we view the Bible as inerrant.Inerrancy is the belief that what God inspired in the Bible is without error. In Numbers 23:19 we are taught that God cannot lie, if this is so and the Bible was inspired by God then we are indirectly gi ven support to and definition of inerrancy. There are five common arguments for and against inerrancy of the Bible. The weakest argument is the Slippery Slope Argument. It just states that if you stop believing in the inerrancy of the Bible than you will stop believing in the teachings and end up an unbeliever. Though this may happen to a few people this is not the usual.Christians can hold to their beliefs without holding to the belief that the Bible is inerrant. The Epistemological Argument is just as weak of an argument. It states that claims of belief can only be justified by believers if scripture is without error. It states that scripture must be beyond a doubt the truth. The problem with this is that a believer should not have to rely on the belief that all scripture is without error to feel that their claim of belief is justified. The Biblical Argument is a great way to defend inerrancy.In this argument it states that the Bible teaches of its own inerrancy. We can see one of these teachings in Matthew 5:17-20. The argument against this is very weak. It argues that the Bible does not teach inerrancy because nowhere does it directly say that the Bible is inerrant, without error. This to me in no way disproves the argument just argues for arguments sake. The last and strongest is the Historical Argument. This argument states that the bible is inerrant because it has been the belief of Christians throughout history.Throughout history Christianity has not fallen as many other beliefs and cultures have. No matter how hard disbelievers try to fight scripture it still stands and is believed by many. There are many famous historical theologians that can be used to defend the inerrancy of the Bible. The argument against this is weak in that it argues that the Bible was not taught as inerrant till the 19th century. It argues that the only reason Christians began to say the Bible was inerrant was because of the need for it in apologetics.The relationship between i nspiration and inerrancy is powerful because they are united. Without the inspiration of the Holy Spirit there would be no need of inerrancy. We trust in the inerrancy of the Bible because we are taught that scripture was given to the authors by the breath of God. God is infallible and therefore the inspiration of the Bible is inerrant. When I reflect on the authority, inspiration, and inerrancy of the Bible I know that to be a committed follower of Jesus I must submit to each of these so that I may grow in my faith.

Free Essays on Fiber Optics

The Technology of Fiber Optics A fiber optic is a cable that is quickly replacing out-dated copper wires. Fiber optics are based on a concept known as total internal reflection. It can transmit video, sound, or data in either analog or digital form. Compared to copper wires it can transmit thousands of times more data and has many general uses ranging from telecommunications, computing, and medicine. In the summer of 1970, scientists at the Corning Glass Works developed a single mode fiber with a loss of 20 dB/km. This corresponds to over a 99% loss over one km, which may seem useless, but at the time it was a spectacular breakthrough. On October 30, 1986, a fiber across the English Channel became operational. In December 1988, the TAT-8, the first transatlantic fiber cable became fully functional. Currently, the standard losses of fiber are within 0.5 – 0.25 dB/km with a data transfer rate of one trillion bits per second. The basic setup for a fiber optical system is that first, a transmitter receives an electrical signal, usually from a copper wire. The transmitter drives a current on a light source and the light source launches the optical signal into the fiber. Inside the cable, repeaters often amplify the signal due to slight losses in power. Once the signal is through the cable, a light detector receives and converts it back to an electrical signal to send down another copper wire. There are five layers in almost all fiber optic cables. The inner most layer is the optical core. This is the light-carrying element typically made of silica or germania with an index of refraction of 1.48. The layer surrounding the central core is the optical cladding made of pure silica and has an index of refraction of 1.46. It is the boundary between these two layers that the light reflects off of, so the light never actually enters the cladding, it just reflects off the boundary. The next layer is the buffer material that shields the... Free Essays on Fiber Optics Free Essays on Fiber Optics The Technology of Fiber Optics A fiber optic is a cable that is quickly replacing out-dated copper wires. Fiber optics are based on a concept known as total internal reflection. It can transmit video, sound, or data in either analog or digital form. Compared to copper wires it can transmit thousands of times more data and has many general uses ranging from telecommunications, computing, and medicine. In the summer of 1970, scientists at the Corning Glass Works developed a single mode fiber with a loss of 20 dB/km. This corresponds to over a 99% loss over one km, which may seem useless, but at the time it was a spectacular breakthrough. On October 30, 1986, a fiber across the English Channel became operational. In December 1988, the TAT-8, the first transatlantic fiber cable became fully functional. Currently, the standard losses of fiber are within 0.5 – 0.25 dB/km with a data transfer rate of one trillion bits per second. The basic setup for a fiber optical system is that first, a transmitter receives an electrical signal, usually from a copper wire. The transmitter drives a current on a light source and the light source launches the optical signal into the fiber. Inside the cable, repeaters often amplify the signal due to slight losses in power. Once the signal is through the cable, a light detector receives and converts it back to an electrical signal to send down another copper wire. There are five layers in almost all fiber optic cables. The inner most layer is the optical core. This is the light-carrying element typically made of silica or germania with an index of refraction of 1.48. The layer surrounding the central core is the optical cladding made of pure silica and has an index of refraction of 1.46. It is the boundary between these two layers that the light reflects off of, so the light never actually enters the cladding, it just reflects off the boundary. The next layer is the buffer material that shields the...

Free Essays on Executive, Legislative and Judicial branches

The Constitution of the United States recognized the need for separate powers as well as checks and balances among the executive, legislative and judicial branches. Separation of powers prevents one branch from becoming excessively dominant over the other two. One of the biggest debates concerning the separation of powers is the attempt to determine which branch has the constitutional authority to undertake the involvement of war. This brings us to the argument of the constitutionality of the War Powers Resolution passed by congress in 1973 in effort to balance powers between congress and the president. Another example used to illustrate the concept of the separation of powers is the ratification of the treaty of Versailles in 1919. The separation of powers, however, has caused conflicts among the tree branches, and consequences that paved the road of the US history took place. When it comes to declare war†¦ which branch has the constitutional authority to do so? Section 3 of the War Powers Resolution act states: "The President in every possible instance shall consult with Congress before introducing United States Armed Forces into hostilities or into situation where imminent involvement in hostilities is clearly indicated by the circumstances, and after every such introduction shall consult regularly with the Congress until United Sates Armed Forces are no longer engaged in hostilities or have been removed from such situations." Section 3 of the War Powers Resolution is necessary for the perpetuation of democracy and its inherent system of checks and balances. The development of executive dominant role in war making has resulted in an attempt by congress to reassert its constitutional war-making powers. The War Powers Resolution (WPR) represents congress attempt to regain a degree of involvement in the nation decision to engage in war. Decisions t! hat presidents had made previously with little congressional participation. U... Free Essays on Executive, Legislative and Judicial branches Free Essays on Executive, Legislative and Judicial branches The Constitution of the United States recognized the need for separate powers as well as checks and balances among the executive, legislative and judicial branches. Separation of powers prevents one branch from becoming excessively dominant over the other two. One of the biggest debates concerning the separation of powers is the attempt to determine which branch has the constitutional authority to undertake the involvement of war. This brings us to the argument of the constitutionality of the War Powers Resolution passed by congress in 1973 in effort to balance powers between congress and the president. Another example used to illustrate the concept of the separation of powers is the ratification of the treaty of Versailles in 1919. The separation of powers, however, has caused conflicts among the tree branches, and consequences that paved the road of the US history took place. When it comes to declare war†¦ which branch has the constitutional authority to do so? Section 3 of the War Powers Resolution act states: "The President in every possible instance shall consult with Congress before introducing United States Armed Forces into hostilities or into situation where imminent involvement in hostilities is clearly indicated by the circumstances, and after every such introduction shall consult regularly with the Congress until United Sates Armed Forces are no longer engaged in hostilities or have been removed from such situations." Section 3 of the War Powers Resolution is necessary for the perpetuation of democracy and its inherent system of checks and balances. The development of executive dominant role in war making has resulted in an attempt by congress to reassert its constitutional war-making powers. The War Powers Resolution (WPR) represents congress attempt to regain a degree of involvement in the nation decision to engage in war. Decisions t! hat presidents had made previously with little congressional participation. U...

Sociological Media Analysis Coursework Example | Topics and Well Written Essays - 1000 words

Sociological Media Analysis - Coursework Example Roles are reversed to personify dogs, as though we care, and how mothers must feel to have to clean up after their babies. The cost is picking up the poo, the reward is taking the baby for a walk. We as an audience do not have to understand why they are matched. The whole series are based on such anomalies. This paper will develop the Four Stage Model and Equity Theory and show how they apply to this series. The Social Exchange Theorist use both the Four stage Model and the Equity Theory as they both depend on the relational dyad of two people, or in this case two beings which create interpersonal resources: rewards, costs, and reciprocity. The resources can be symbolic and, or material. (Thibaut & Kelley 1959). The Equity Theory of Walsfer, Walsfer and Berscheid (1978) went one step deeper to explain one on one relationships.. Rewards, Cost and an addition variable of comparison and an element of fairness. Family Guy has all the element but the joy is that the concept of normal role models does not exists. Social Exchange between two people implies that Rewards and Costs are an integral part of the relationship. Rewards are defined as an interchange of resources between the couple which bring gratification and pleasure. Costs are defined as a missed opportunity, or exchanged resources that result in a loss or punishment (Thibaut & Kelley, 1959). Maybe the popularity of this program is that the Rewards and Costs are changed as are other consequences and it doesn't matter. Outcomes equal rewards minus costs. Reciprocity is the interchange between partners. The terms Rewards, Costs and Outcomes are used in all general social exchange theories and models. Reciprocity in Family Guy shows the constant role reversal but the fact that there are true relationships. It does not matter how the dyad is created. In several shows, Peter fights with the chicken for having received an expired coupon, then he goes out to dinner with him and in the same show he starts fighting again. The 4 stage Model (Thibaut & Kelley, 1959) used rewards, costs, comparison level, and comparison level for alternatives. Thibaut and Kelley made the assumption that relationships would last based on rewards and costs if the importance of previous life experiences were brought into the relationship. On this basis, we have an easier time understanding Family Guy. Peter first feels sexually harassed by his boss. He is afraid of losing his job. These are common social fears that we all have as an audience. The popularity of the program is that it deals with day to day issues, in which touch us all. The humor comes from the constant surprises of the different role models. Peter uses previous life issues to bring into recent relationships. The concept of Comparison Level (CL) explains the level of contributions that previous experiences and expectations make to determine how satisfied an individual is with his or her interpersonal relationship. Individuals come to their relationshi ps with an awareness of societal norms for relationships and a backlog of their own experiences. The societal norms for Family Guy are normal. The CL is influenced by this information and, thus, reflects (a) what individuals feel is deserved and realistically obtainable within relationships, and (b) what individuals feel is important for them to experience within a relationship. According to exchange theorists, satisfaction with a relationship alone does not

Twenty Years at Hull House Essay Example | Topics and Well Written Essays - 1000 words

Twenty Years at Hull House - Essay Example The changes brought about in the living of thousands of people and the education and training that was provided in the Hull House which served as a centre for social work is also explained. The book serves to analyze the social injustices that are prevalent in our surroundings. It presents the conditions in which the immigrants of different countries had to live in the United States. It presents the silence of the government on these issues which are left for the people to deal with themselves. The necessity of proper education, proper health and environment are emphasized in this book. The importance of proper social gatherings and training of social skills is also embedded in this book. Jane Addams worked towards achieving a goal for the improvement of the living of many people and presenting many important concepts of health and the steps that needed to be taken by the government to curb such issues. Hull House was a place which was open for all and did not have any religious affiliation. It served as an important centre for the social gatherings and social development of individuals. With time, the Hull House matured and the services improved and it attained a cent ral position in the American society. It worked for the purpose of solving important matters of the society which included the laws against child labor and laws for improving the working conditions of the laborers. The period when the Hull House came into existence was a time when the American society was becoming industrialized and harsh labor laws were a part of the society. A very important event that Addams presents in the book assists in totally understanding the conditions of those times is: Our very first Christmas at Hull-House, when we as yet knew nothing of child labor, a number of little girls refused the candy which was offered them as part of the Christmas good cheer, saying simply that they â€Å"worked in a candy factory and could

Lighting Schematics Essay Example | Topics and Well Written Essays - 500 words

Lighting Schematics - Essay Example Camera cutting from a shaky shot to a steady shot was also another cinematography challenge in the Hunger Games. This error was evidenced by the conversation between two characters in which the camera angle of one character was handheld while on the other one it was completely steady. This link https://www.youtube.com/watch?v=juVckCCMEQQ provides a steady positioning of the camera, and this http://cineblur.com/wp-content/uploads/2012/08/Train-scene-short-loop1.gif provides both steady and shaky position of the camera. The choice of dark setting is one of the production designs that were well utilized in the Hunger Games. In the image below, Katniss portrays a dark face when she walks. The face later appears to be light as she walks towards the light. This lighting design gives Katniss two personalities; an evil side and a nice side. The use of spotlights above Katniss in some parts of the scenes makes it appear interrogative. It appears as if Katniss is in a police station. The lighting of the districts was also dim compared to the bright lighting in the capital city. The variation in lighting enabled the director to sharply contrast between the successive capital city and the poor districts. The shots used in the movie also inform the viewers of certain things. For instance, the focusing of the camera up when the citizens of District Ten are listening to the organizer of the game shows that the people of District are looked down upon by this person. This is further evidenced by the angle of the camera moving down when the organizer of the game picks the tribunes. The choice of color and costume is also one of the production designs that present itself very well in the Hunger Games. For instance, the usual matching of Katniss and Peeta’s uniform shows that the two have something in common or the two obliged to follow specific rules. Katniss’ costume also makes her appear to have broad

Globalization and BTL Essay Example for Free

Globalization and BTL Essay The impact of globalization on BTL has been positive with increased indicators which show major progress in increasing levels and growth. The 1990s witnessed moderate economic growth for Belize which resulted in a record growth of telephone services with an average annual growth rate of ten percent. Also with the increase in teledensity, there have been improvements in network modernization (BTL, 2008). The efficiency of BTL has added to the benefits. The percentage of digital lines is reported to increase by the end of the decade. The number of lines per employee has also increased which points towards an increased growth path that tends to reach efficiency levels which are similar to developed countries. The objectives of the telecommunications reform in Belize have been mixed. The achievements in terms of penetration and access are uneven. There is an internal growth gap in urban areas with higher access as compared with lower telephone penetration levels in the rural areas. This limitation has been caused by the inequalities of the telecommunications infrastructure. Metropolitan areas tend to have most of the infrastructure concentrated while minimum services are offered in rural areas. Growth in the telecommunications sector has been slow in 2007 because of the high costs of installing the network and lack of profitability of the service in rural areas (BTL, 2008). Mobile telephone services together with changes in technology have begun to experience an accelerated process of growth in Belize. The mobile phone market in Belize enjoys less regulatory dependence and the need for survival of the dominant company. The overtaking of fixed telephone services by mobile services was driven by the introduction of pre-paid systems. The average growth in users of mobile telephony was thirty percent in Belize in 2007. BTL has entered into a consolidation process where mobile telephone services are becoming part of the picture. The level of dynamism and growth of the telecommunications sector has been spectacular especially for the mobile telephone services (BTL, 2008). This increases the access to telecommunication services. However the government continues to focus on promoting fixed line connectivity and internet access. BTL’s introduction of mobile phones has assisted in increasing the access to telecommunication services and closing the digital divide. The pre paid option has been attractive for Belizeans because of universal access and convenience for lower economic groups. Research also shows that Belizeans prefer mobile telephone services over traditional telecommunications access. One of the advantages has been that the lower activation cost for the user in the case of mobile services as compared with fixed telephone services. The pre paid option also offers attractive alternatives for people because it allows the user to control costs and avoid signing contracts. The operator also finds it cost effective because it does not have to send monthly account balances. BTL mobile telephone services have lower costs in terms of initial costs and usage costs. The cost of mobile telephone services is half that of fixed telephone services. The number of mobile phone subscribers has increased from nine percent to thirty percent in 2007 (BTL, 2008). BTL has improved its performance since the advent of globalization because of lower transaction costs and reduced uncertainty. This has increased the efficiency of markets and administrative organizations. The company has contributed in assisting agricultural companies in comparing prices in various markets. It allows them to obtain the highest prices for their produce and eliminate dependency on local middlemen. It also enables them to modify their products and respond to market demand (BTL, 2008). BTL has also helped to assist organizations in ordering spare parts and immediate contact with technicians which can reduce time lost due to broken machinery. Business organizations have also reduced their inventories because replacements can be ordered and delivered as needed. Contact between producers and shippers can be arranged on schedules for delivery of products to markets which reduces the risk of spoilage. It also has assisted in significant savings in personnel time and travel costs. BTL has also assisted in maximizing the efficiency of shipping so that trips are not wasted while consumption of fuel is minimized. Industries are also migrating to rural areas which allows for decentralization of economic activities. BTL’s mobile phone services have also increased as rural areas prefer them for their economic development. It allows rural areas to use them heavily and spend their income on mobile phone services (BTL, 2008). The demand for mobile phones is heavy in rural and remote areas because of the perceived contribution towards the rural economy. BTL has become highly popular because of its cheap services. The telecommunications sector in Belize is dominated by BTL which has a monopoly on telecommunication services in the country. The 1990s witnessed an annual growth of lines which averaged fifteen percent (BTL, 2008). Line installation has been focused in urban areas which account for sixty five percent of total lines (BTL, 2008). Despite the expansion in the number of fixed lines, the investment has not been sufficient to cover demand for the service. The cellular market has been one of the fastest growing in 2006 and 2007. Still BTL faces the challenge of meeting the growing demand of basic services and data communications. A fast growing internet market has also not satisfied the expectations of consumers. The liberalization of the market has brought benefits as the country uses resources to meet new demands. The mobile sector has the longest growth rate because of the rise in standards of living. The mobile sector is also attractive because of its reliability, efficiency, and low cost as compared with the fixed telephone services. Globalization has also helped BTL in digitizing the telecommunications system as the proportion has grown from thirty percent in 1998 to fifty percent in 2007 (BTL, 2008). BTL’s fiber optic network links several neighboring countries. The network allows connections to submarine cables and networks operated by other countries. BTL provides cellular services to a large number of subscribers. The cellular service has increased its coverage in the past years with services being moderately good for consumers. Liberalization has enhanced the ability of BTL to purchase and acquire cellular phone technology for consumers. Telecommunications reform has assisted BTL in improving its efficiency and meeting the demands of the changing environment. The government wants to give BTL complete administrative, technical, and financial independence with some functions controlled by the government. It also aims to allow for joint ventures and strategic alliances with other companies. Restrictions on foreign participation are also reputed to be removed by the government. It aims to state the public interest of modernizing and developing telecommunications through the process of liberalization of the market in order to allow market participation. A capital investment program to upgrade the country’s GSM cellular service and deploying wireless technologies in the rural areas was announced in 2007 (BTL, 2008). The company also increased funding for network development by investing an estimated forty three million dollars. It also installed eight hundred and fifty MHz frequency equipment to increase the coverage of cellular phone consumers. An updated prepaid intelligent billing system was launched in 2006 which would facilitate and provide user friendly services (BTL, 2008). This program was also reputed to stimulate demand for mobile phone services of the company. A new wireless network with a frequency of four hundred and fifty MHz has also been proposed which will provide telecommunications services for businessmen, professionals, government officials, security forces, fishermen, and other residents with mobile phone services (BTL, 2008). The company’s fixed line services have not been successful because of globalization. This is because of the unstable economy and low population in large parts of the country. Fixed lines are concentrated in the urban areas where they provide services for certain customer groups. BTL has reported losses in fixed line domestic services which include line access charges and per minute call traffic. BTL has also not increased customer rates from 2001 till 2007. It also implemented several reductions in price for various data communication and satellite services. Internet capacity tariff was reduced by a percentage of ninety percent. Tariff reductions have assisted in increasing the number of consumers. DigiCell prepaid customers were offered discounts of twenty five cents for calls. Other features were also introduced which included further discounts for consumers who call for more than five minutes. SMS to email was a service offered for prepaid customers which allowed them to send messages throughout the world. The number of DigiCell consumers rose from ninety three thousand to one hundred thousand in 2007 (BTL, 2008). The total number of cellular consumers has risen to one hundred and eighteen thousand in 2007 (BTL, 2008). Siemens has been providing technical assistance to BTL for the maintenance of the cellular network. The company has also aimed to create modern cellular equipment along with high speed internet services to consumers. Globalization has assisted the company in increasing its cellular business which now comprises a major portion of its net income. The rapid growth of BTL has allowed it to implement customer friendly billing and care systems. Outdated systems have been gradually phased out. Post paid customer and billing system will be implemented in various stages of 2008 (BTL, 2008). BTL will be able to access information of consumers which will help it to increase its reliability and effectiveness. Other major developments have been the use of information technology systems to enhance the administrative, technical, and financial functions of the organization.

Opening A Cafe In Moscow Russia Marketing Essay

Opening A Cafe In Moscow Russia Marketing Essay We are a newly established company in food and drink industry. We plan to set up our first cafà © shop in a business area in Moscow, Russia. We want to differentiate ourselves from our competitors by providing high product quality and high service quality. Our cafà © shop is not only a place for people to enjoy life but also a suitable place to work. Russia is a very different in culture (Euro-Asia) comparing to other western countries. It changes so quickly that we need to work deeply on our marketing plan to adapt to this fast changing market. 2. Market Analysis 2.1. The Market of Russia Russia is the worlds largest country in terms of area, stretching from the Baltic to the Pacific across 10 time zones, with an estimated population of 144 million. Russia is one of the fastest growing emerging markets at present with a GDP growth of 7 percent in 2008. Revenue from crude oil and natural gas exports and strong domestic demand are contributing to a booming economy, making it the bright spot in an otherwise challenging region. Russia ranked third, in A.T. Kearneys Global Retail Development Index 2008, which qualifies it as one of the most attractive retail markets for international investors. Robust income growth, a reduction in unemployment, consistent government policy and a rapidly increasing middle class offer optimistic expectations for the future development of retailing in Russia. 2.2.The Market of Moscow ¼Ã‹â€ where we want to set up our first cafà ©Ã‚ ¼Ã¢â‚¬ ° Moscow is the capital and the largest city of the Russian Federation. It is also the largest city in Europe, with the Moscow metropolitan ranking among the largest urban areas in the world. Moscow is a major political, economic, cultural, religious, financial, educational, and transportation centre of Russia and the world. 2.2.1. Population According to the 2002 Census the population of the Moscow was 10,382,754, however, this figure only takes into account legal residents. Substantial numbers of internal migrants mean that Moscows population is still increasing. 2.2.2. Economy Moscow is a major economic centre and is home to the largest number of billionaires in the world, which is the reason why we choose Moscow to start our Cafà © chain business before expand to other cities of Russia. Since a significant portion of Russias profits and development is concentrated in Moscow as many multi-national corporations have branches and offices in the city, we may consider whether to target this segment of white-collar working class by providing a special quieter area in our coffee shop especially for them, with Wi-Fi free of charge, making them feel that our coffee shop is a suitable place to work while enjoying their coffee break. 2.2.3. Crime However, while the overall stability has improved in the recent years, crime continues to remain a problem hindering business development. Pick-pocketing is frequent in Moscow, as well as burglary from vehicles. Organized crime in Moscow and Russia in general, has often been involved with drug trafficking, cyber crime, prostitution, and financial crimes. Thus, we have to consider the security level when we are selecting the location of our coffee shop(s), not only for the safety of our shop itself, but for the safety of our employees and our customers. 2.2.4. Transportation Air There are five primary commercial airports serving Moscow: Sheremetyevo International Airport, Domodedovo International Airport, Bykovo Airport, Ostafievo International Airport and Vnukovo International Airport. We may consider whether we open a coffee shop inside the Sheremetyevo International Airport or/and the Domodedovo International Airport, as Sheremetyevo International Airport is the most common entry point for foreign passengers, handling 60% of all international flights, while Domodedovo International Airport is the leading airport in Russia in terms of passenger throughput, and is the primary gateway to long-haul domestic and CIS destinations and its international traffic rivals Sheremetyevos. Metro Local transport includes the Moscow Metro, a metro system famous for its art, murals, mosaics, and ornate chandeliers. Today, the Moscow Metro contains twelve lines, mostly underground with a total of 177 stations. The Moscow Metro is one of worlds busiest metro systems, serving more than nine million passengers daily. Again, when selecting the location of our coffee shop, we have to take into account the transportation factor. We must choose a place where it is not only easy to recognize but also convenient to arrive at. 2.2.5. Internet User Internet penetration is lower than in Western countries, although it is developing at a fast pace in Russia, and is currently at 30.2%. The number of internet users has risen from just 220,000 in 1995 to 42,936,000 users in 2007. Service providers are expanding beyond their traditional markets in Moscow and St. Petersburg into Russias regions. Although still low at around 38%, PC penetration improved rapidly from less than 1% in 1990. Continued growth in the home ownership of PCs will spur further development in the number of internet users as PC ownership and internet development are closely linked. Possession of PC and growth of internet users: 2002-2007  ¼Ã‹â€ Source: Euromonitor International from national statistics/ITU ¼Ã¢â‚¬ ° 3. Industrial Analysis 3.1. Foodservice Industry in Russia Cafà ©s and restaurants account for 37.3% of the industrys value in 2007. 3.1.1. Market Value Forecast The compound annual growth rate of the industry in the period 2007-2012 is predicted to be 5.1%. 3.1.2. Market Volume Forecast The compound annual growth rate of the industry volume in the period 2007-2012 is predicted to be 0.3%. From the above data, we can see that the market volume for the next 5 years is expected to grow steadily but low in growth rate, In 2012, the Russian foodservice industry is forecast to have a volume of 5,112.1 million transactions, an increase of 1.7% since 2007, while the market value during this period will enjoy a healthy growth. In 2012, it is forecast to have a value of $6.5 billion (165.6RUR billion), an increase of 28.3% since 2007. That is to say, the market will be in a trend with low volume of transactions but can generate higher value. This information will lead us to differentiate our cafà © shop from other common coffee shops by providing high quality of products and service with comparatively higher prices. 3.2. Hot Drinks Industry in Russia Coffee sales proved the most lucrative for the Russian hot drinks market in 2007, generating total revenues of $2.5 billion, equivalent to 64.1% of the markets overall value. In comparison, sales of tea generated revenues of $1.3 billion in 2007, equating to 33.5% of the markets aggregate revenues. 3.2.1. Market Value Forecast The compound annual growth rate of the market in the period 2007-2012 is predicted to be 2.2%. 3.2.2. Market Volume Forecast The compound annual growth rate of the market volume in the period 2007-2012 is predicted to be 0.9%. In 2012, the Russian hot drinks market is forecast to have a value of $4.3 billion, an increase of 11.3% since 2007, and a volume of 285.8 million kg, an increase of 4.7% since 2007. Again, the above data justifies our decision of entering Russia market, as coffee still remains the most popular and important hot drinks among Russians. Buyer Power Self-realized muscovite people with high consumption potential Spontaneous group of people buying compulsively Needs and wants change very quickly 3.3.Porter five forces Indirect Competitors Retail stores and malls New Players New large groups like Starbuck chain look at enter the market Long time to enter the market because of barrier of laws and government Number of new players already in the market Foodservice Industry Russia Number of new companies, choice offered to the customer Higher growth in value than in volume Differentiation in product quality and visibility Brand building is key for this market very competitive market Services alliances (suppliers) Necessity to make alliances with suppliers to survive Importance of having good quality food at low price  ¼Ã‹â€ Source ¼Ã… ¡DataMonitor Published September 2008) 3.4. SWOT analysis STRENGTHS WEAKNESSES Strong market growth Purchasing high quality raw materials give us a competitive advantage Being able to adapt our product and business model to the market needs and wants customer changes Strong market study to verify our assumptions on the field and later on adaptation through regular surveys Strong operation process Alliances with suppliers Staying aware of the different cultures that exist in Moscow Strong values in accordance with customers own values (e.g. on quality respect) Time to implement the structure due to our lack of market knowledge Seasoned industry (week-end and days off for holidays because of business area) High cost for commodities (high level of equipment required) Build a partnership with business partners can be long and not solid enough Lack of stability of human resources OPPORTUNITIES THREATS Taking into account the market changes High capacity for adaptation Having a leading strategy In Moscow will put us one step ahead from competitors, is a key factor to create a new trend Create a team spirit in the company that keep Faithful the human resources Government regulation: Competitors like Starbuck Coffee with a financial advantage Market demand difficult to evaluate 4. Strategies Our strategy is a market penetration strategy, focusing reaching a new customer market niche. Current products New products Current Markets Market penetration Strategy Product-development Strategy New Markets Market development Strategy Diversification Strategy Source: Strategies for diversification by Igor Ansoff Our approach is to enhance relationships with our customers, the self-realized people that it corresponds to middle-aged people with a high consumption potential. 4.1. Objectives (a 5-year Plan) Investment: 100,000 euros for the first cafà © shop Timetable: Time actions results T0 +6 months Marketing study T0 + 12 months Preparation for the establishment of our first cafà © in Moscow Get everything done before operation (place, suppliers, HR, etc) T0+30 months (to be consolidated) (Breakeven point) (estimated after 18 months of operation) operation of our first Cafà © shop and consolidation At least to reach breakeven T0+36 months Find investors and prepare to open the second cafà © shop Open the second cafà © in the same city T0+ 60 months Find investors and prepare to open more cafà © shop Expend more cafà © shops in other cities in Russia Quantifiable Average number of customer per day Number of days of operation per year (5 days / week) Total sales per year Estimated profit after 2 years of operation (5%) 300 400 250 days 500,000 euros 25000 euros per year Achievable We think that our objectives are achievable and this lowest estimate will be consolidated. 4.2. Segmentation/Targeting To be useful, market segments must rate favorably on five keys criteria: It has to be measurable, substantial, accessible, differentiable and actionable. (Source Kotler Keller Marketing management second edition) The segment, we have chosen for this marketing plan complies with those criteria. Our target is the Self realized groups of Customers: What are their characteristics? Self-realized group is middle-aged people with a higher proportion of women. They have a high consumption potential. Their values go to life quality and healthcare. On the opposite of innovators group or spontaneous ones, they dont like advertisement. They want to make their own choice based on the facts they have access. What are our assumptions regarding to the benefits this type of customers want to find when entering in our Cafà ©? The list of characteristics we need to measure thanks to a marketing survey before applying to our Cafà © are the followings. Quality 1st Quick to get Comfortable when having more time Segmentation Customer type Benefits Innovators Spontaneous Ambitious Self-realized Settled Traditionalists Thrifty High quality drinks/food 3 1 5 1 5 2 6 High quality service 4 2 6 2 6 1 6 Relaxing area 2 5 4 4 2 4 5 Nice working area (with wi-fi) 6 6 1 3 4 6 5 Nice place to meet people 1 3 2 6 1 5 4 Takeaway/Phone order delivery service 5 4 3 5 3 3 4 Segment B A C A C D D Targeting: We want to target segment A which include Spontaneous and self-realized people. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The Self-realised are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. Explanation of the customer types in segmentation: Region-Media, specialists in Russian advertising, have conveniently identified seven types of consumers in this market. The growing group of Innovators are mainly based in Moscow, prefer to spend their free time involved in sports activities and active leisure and eat out in restaurants featuring exotic cuisine. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The cluster of the Ambitious is smaller, and relies on advertising when looking for a product. The Self-realized are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. The largest group are the Settled (25% of consumers in Russia and 21% in Moscow), a rather traditional group with great brand affinity: innovations barely interest them. The Traditionalists pack a low consumer potential, as half of them are retired and lo yal to retail outlets that have survived since Soviet times. The last and smallest cluster, Thrifty, mainly shops in discount shops. (Source: www.euromonitor.com Top 10 consumer trends in Russia) 4.3. Positioning To convince customers of our targeted segment that coming in our cafà © will offer the benefits they need. To spontaneous and self-realized people in Moscow that our cafà © shop is a nice place for both working and relaxation, because it offers products and services in high quality, free wi-fi access, takeaway/ phone order delivery services, 4.4. Designing the Offer ( Marketing Mix) 4.4.1. Products We offer high quality drinks and healthy food with first rate raw material. For us, products must be natural and fresh. Examples: Coffee ¼Ã… ¡ The basic offer contains, cappuccino, latte and espressos made with grains from different countries as Brazil, Italia, Colombia or Kenya. Chocolate: Our Caramel Chocolate is a creation with cold chocolate, whipped cream and a drizzle of hot caramel syrup. The Canadian chocolate is made with dark chocolate and cranberries. Tea: Our basic offer is represented by international flavour as Green tea and white tea from Japan and China and yellow tea, a very rare and delicate blend from China. The last one is Ceylon tea, a black tea from Sri Lanka. We also offer flavoured teas as Jasmine tea from India, a combination of green tea and oxidized jasmine flowers. The Mint tea from Morocco is Gunpowder tea in which is added, during the infusion, fresh mint leaves and sugar. And finally, Earl Grey tea that is a tea blend with a distinctive flavour and aroma derived from the addition of oil extracted from the rind of the bergamot orange, a fragrant citrus fruit. Our Cafe Menu COFFEECHOCOLATE Espresso The essence of coffee extracted into a concentrated one ounce beverage Espresso Macchiato A shot of espresso marked with a dollop of foamed milk Traditional Cappuccino Espresso combines with a velvety milk foam. _ 1/3 espresso _ 1/3 steamed milk _ 1/3 frothed milk Mocha Espresso with foamed milk with chocolate syrup or powder added Latte Espresso combines with steamed milk, topped with a small amount of milk foam. _ 1/3 espresso _ 2/3 milk Americano Espresso diluted (after brewing) with an equal portion of hot water Latte Art Latte Rosetta Hot Chocolate Mexican Chocolate Canadian chocolate Caramel Chocolate TEA Bushells, Earl Grey, English Breakfast, Irish Breakfast, Vanilla, Arctic Fire. Herbal Teas: Red Zinger, Chamomile, Lemon, Peppermint Ceylon tea: a black tea from Sri Lanka Green tea yellow tea: from China White tea: from Japan Jasmine tea: from India Mint tea: from Morocco SOUP Tomato Dill Soup Creamy tomato soup with chunks of sweet tomato. Topped with sour cream. Chicken Tortilla Soup Steamy chicken broth loaded with smoked chicken, jack and cheddar cheeses, tortilla strips and scallions. Potato Cheese Soup Rich and creamy potato soup topped with jack and cheddar cheeses, bacon and scallions. Hot borchtch (à Ã¢â‚¬ËœÃƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã¢â‚¬ °): Traditional Russians soups made with beetroot, beans, cabbage, carrots and beef with thick dark bread. Butternut Squash and Sage Soup Olive oil, onion, squashes, fresh sage, chicken broth , salt and freshly ground black pepper Shrimp and Basil Bisque Unsalted butter, onion , carrots , celery , bay leaf, long-grain rice, chopped tomatoes, basil leaves, heavy cream, salt and freshly ground black pepper White Bean and Rosemary Soup with Roasted Garlic Croutons Unsalted butter, olive oil, onion, carrots, celery, vegetable broth, fresh rosemary Creamy Potato Soup with Sour Cream, Bacon and Chives Bacon, onion, garlic, potatoes, chicken broth, salt and freshly ground black pepper , sour cream, Cheddar cheese ,chives Wintertime Tomato Soup with Grilled Cheese Croutons Olive oil, celery, carrot, tomatoes, crushed tomatoes, tomato paste, vegetable broth, bay leaf, cream salt and freshly ground black pepper Stracciatella (Italian Egg Drop Soup) Chicken broth, eggs, grated Parmesan cheese, plus more for garnish, semolina flour, spinach, parsley, nutmeg, salt and freshly ground black pepper Mushroom Solyanka: cabbage with vinegar, tomatoes, and cucumber pickles, with little brine, mushrooms, onions, lemon skin. SALAD House Salad Mixed field greens with hearts of palm, red cabbage carrots. Served with your choice of a Candle dressing. Classic Caesar Romaine lettuce with herbed croutons in a creamy caesar dressing and sprinkled with toasted dulse. Chicken Salad Mixed leaves, chicken pieces, cucumber, tomato, corn, boiled egg and dijon mustard dressing Soba Noodle Salad Soba Noodles, ginger grilled tofu, shiitake mushrooms, edamame, julienne carrots, radish and sesame seeds over mesclun with a creamy wasabi dressing. Roasted Pear Salad Arugula, roasted pears, shaved fennel, cashew-tofu cheese and toasted walnuts. Served with a cranberry vinaigrette dressing. Aztec Salad Bi-color quinoa, black beans, red onions jicama topped with spiced pumpkin seeds and barbequed grilled tempeh. served over mixed field greens with a toasted cumin vinaigrette. Buffalo Chicken Salad Fried chicken tossed with spicy Buffalo sauce and served over a bed of mixed greens with Bleu Cheese crumbles, mushrooms, tomatoes and eggs. Best with Bleu Cheese dressing. California Bleu Salad Fresh mixed greens topped with Bleu Cheese crumbles, spicy sugared walnuts and fresh strawberries. Served with Bleu Cheese toast. Best with Sweet Balsamic Vinaigrette dressing. Hawaiian Chicken Shrimp Salad A skewer of spicy grilled shrimp and tender diced chicken tossed in a sesame marinade. Served atop fresh mixed greens with tomatoes, sweet pineapple chunks, walnuts and toasted coconut. Best with Asian Sesame dressing. Monterey Chicken Salad Herb seasoned or Cajun-style chicken atop fresh mixed greens with bacon and egg, tomatoes, jack and cheddar cheeses. Best with Honey Mustard dressing. Spinach Goat Cheese Salad Leaf spinach, red onions, mushrooms, bacon and egg with goat cheese, topped with spicy sugared walnuts. Best with our Hot Bacon Vinaigrette. Asian Sesame Salad Diced fried chicken tossed in our sesame marinade over mixed greens, red onions, tomatoes and mandarin oranges. Topped with Asian noodles. Best with Asian Sesame dressing. Smoked Chicken Cobb Salad Smoked chicken atop mixed greens with tomatoes, black olives, red onions, jack and cheddar cheeses and crumbled bacon. Best with Ranch dressing. Provence Salad Chicken, ham, corn, peppers, cheese, cucumber, tomato, egg, mixed salad with a whole grain mustard and herbs de Provence dressing Nordic Salad Smoked salmon from Norway, egg, salad, sorrel, chives and raspberry vinegar Scallop Caviar Salad Fresh scallops, sevrugas caviar, endive, cider vinegar and saffron SMOOTHIES and HEALTH DRINKS Orange, Banana or Berry Smoothie Milkshakes Banana, Strawberry, Mango and Kiwi with pieces of white and dark chocolate on the top. Vitamin Power Strawberries, kiwifruit, yoghurt, soy milk, wheat germ and honey (high in vitamins) Pick Me Up Banana, pineapple juice, coconut milk, yoghurt, honey, wheat germ and ice (energy booster) San Pellegrino Still or sparkling water Freshly Squeezed Orange Apple or Cranberry juice Glass of Milk DESSERTS Carrot Cake Decadent Chocolate Cake Daily Cheese cake Sweet Potato Pie Seasonal Fruit Crumb Pie Chocolate Mousse Pie ( For the detailed price, we have to consolidate it during the first 6 months of detailed marketing study) 4.4.2. Services Our employees are well trained waiters and waitresses. They will always welcome customers with warm smile and serve you in a very polite manner. We also offer takeaway or phone order services for people in a hurry. We just want to provide as much convenience as possible to meet our customers needs. 4.4.3. Price According to our marketing research, the average cost for drinks is around 100RUB (3euros), desserts for 100RUB (3euros), a good meal costs about 400RUB (12euros) for one person, etc. As we are a cafà © with better products and services, we would price our products above average, say: CoffeeChocolate: 5-8 euros Drinks: 3-8 euros Tea: 5-10 euros Soup: 5-8 euros Salad: 5-10 euros Desserts: 3-8 euros 4.4.4. Place (distribution) We plan to find a place near the business area because our main target is business people who care about quality of the products and services. In our future planning, we would like to develop our cafà © business in Russia through franchising after we have established the model of our cafà © brand, of course, this idea should be based on the good operation result of our first cafà © shop. 4.4.5. Promotions As we are a totally new cafe shop in Moscow, it is very necessary to use effective ways to make us known to Moscow people. We plan to use the following methods to promote ourselves: Advertising Advertise our cafe shop on magazines such as business magazines, food magazines, etc. and newspapers Advertise our cafe through radio, so that Moscow people can get the information during breakfast time, driving a car, etc. We do not plan to do advertisement, for it is too expensive for us, however, radio ads is a comparatively cheaper way. Showing billboard-type ads in business areas Using transit ads on buses, subways and commuter trains Internet Marketing We decide to build up our own website in order to provide as much information as we can to attract more customers. Sales Promotion Establish customer management system. Offer a fidelity card for customers when reaches a certain amount of consumption. And each time they consume in our coffee shop, they earn points into his card. The earned points can be used as cash to pay for the products they buy in our cafe shop. Offer coupons occasionally Offer free goods according to different national holidays (eg. Valentines Day; Christmas, etc. 5. Action Plan Research has shown that: Relationship Marketing is the ongoing process of identifying and creating value with individual customers and then sharing the benefits from this over a lifetime association. It involves Understanding, focusing and management of ongoing collaboration Between suppliers and selected customers For mutual value creation and sharing Through interdependence and organizational alignment. (From Gordon, Relationship Marketing, pg9.) To implement our strategy with this approach we need to focus on customer benefits on a long time scale basis. The action plan has been established using this approach. What Objectives Benefit When Who/Lead Team organization Organize the whole team. What are the objectives, the milestones, people in chargeà ¢Ã¢â€š ¬Ã‚ ¦ Project Manager (PM) Align the project strategy with the business customer expectations Be align on a same set of objectives Going the same way. PM Project Launch Start the new project and let it know Project team/PM Describing the process and the people involved Be aware of the advantages each one has to forecast and organize in advance. Understand the constraints and possibilities offered by the process. By knowing who is doing what and for which purpose, people can improve the whole process Taking into account the customer survey Designing the offer, adapt the menu Adapt to the consumer requirements Designing the offer

Emily Dickenson And The Theme Of Death Essay -- GCSE English Literature

Emily Dickinson And the Theme of Death Emily Dickenson, an unconventional 19th century poet, used death as the theme for many of her poems. Dickenson's poems offer a creative and refreshingly different perspective on death and its effects on others. In Dickenson's poems, death is often personified, and is also assigned to personalities far different from the traditional "horror movie" roles. Dickenson also combines imaginative diction with vivid imagery to create astonishingly powerful poems. In the 1862 poem, After Great pain, a formal feeling comes--, Emily Dickenson presents death from the perspective of the bereaved. This poem is written in the third person, and informs the reader as to the actions and thoughts of the mourners through an omniscient narration. In contrast, most of Dickenson's other death related poems show the reader the perspective of the dead. The vivid imagery in this poem functions to enhance the reader's perception of the poem. The following passage conveys a resplendent physical sense of coldness as someone is frozen to death: "This is the Hour of Lead-- Remembered, if outlived, As Freezing persons, recollect the Snow-- First--Chill--then Stupor--then the letting go--" The innovative diction in this passage creates an eerie a...

La Civilisation Ma Mere

Driss Chraibi was bon in El Jadida (formerly Mazagan, French Morocco), a town near Casablanca. His father was a tea merchant, who perceived Western education as a means to modern Morocco. Chraibi attended Koranic school as a young boy. When the family moved to Casablanca, Chraibi continued his studies at the French Lycee. At age of nineteen he went to France planning study chemical engineering and neuropsychiatry. After abandoning his studies, he traveled throughout Europe and Israel. Chraibi settled in France with his first wife and children, and eventually devoted himself in 1952 to literature and journalism. In 1954 Chraibi began writing for the National Radio and Television Broadcasting System. In 1978 he married Sheena McCalliion. From his first marriage he had five children. Chaibi taught in Canada for a year after his second divorce but returned then to France. Chraibi's works have been translated into English, Arabic, Italian, German, and Russian. Chraibi remained in France until his death. He died on April 2, 2007, in the village of Crest, where he had lived since the mid-1980s. His body was brought back to Morocco and buried in in the Cimetiere des Chouhada in Casablanca. As a novelist Chraibi made his debut with Le Passe simple (The Simple Past), which was published in 1954, two years before Morocco gained its independence. The book arose much controversy because of the inflammable political situation in the North Africa. Chraibi was criticized as a traitor to the Arab world and French conservatives saw that the book revealed the reason for French presence in Morocco. The protagonist in the novel is a young man, Driss, who revolts against his tyrannical Moslem father. The father banishes Driss from the home and Driss begins his wandering on the streets. Finally he returns to home only to find that his mother has committed suicide in his absence. The novel ends with Driss's departure for France. Driss is an outsider in his own country, oppressed by his family and the feudal, religious traditions. Chraibi was so disturbed by critics, that he publicly rejected the novel in 1957, but later regretted his action. The book was banned in Morocco until 1977. Chraibi's next novel, Les Boucs (1955, The Butts), was set among the Arab immigrants living in poverty in France. One of the characters was based apparently on Francois Mauriac; the narrator is an Algerian writer, whose hopes to find understanding among his countrymen is hindered by their illiteracy. The book was ahead of its time – Chraibi was the first North African writer to examine the issue of migrant workers, before the subject became an issue of widespread debate. L'ane (1956) was a tragic story of a rural barber, Moussa, who finds his prophetic mission and death in changing Morocco. Succession ouverte (1962) continued the story of Ferdi Driss, who returns to Morocco for his father's funeral. Driss has spent sixteen years in France, but now re-establishes his relations with his mother and brothers. Gradually Driss realizes how old family values have given way to the ideas of the West. â€Å"Remember, Driss? Would any of us have dared to start dinner before he got back, whether it was after midnight or dawn? You remember, don't you? â€Å"< Un ami viedra vous voir (1967) was set in the modern bourgeois Paris. La civilization, ma mere (1972) was about the self-realization of a housewife in Morocco shortly before and during World War II. The protagonist is a cloistered Arab mother, who becomes a symbol of Third World liberation. Arab feminists have acknowledged Chraibi ‘s sympathetic portraits of women with respect.