Lighting Schematics Essay Example | Topics and Well Written Essays - 500 words

Lighting Schematics - Essay Example Camera cutting from a shaky shot to a steady shot was also another cinematography challenge in the Hunger Games. This error was evidenced by the conversation between two characters in which the camera angle of one character was handheld while on the other one it was completely steady. This link https://www.youtube.com/watch?v=juVckCCMEQQ provides a steady positioning of the camera, and this http://cineblur.com/wp-content/uploads/2012/08/Train-scene-short-loop1.gif provides both steady and shaky position of the camera. The choice of dark setting is one of the production designs that were well utilized in the Hunger Games. In the image below, Katniss portrays a dark face when she walks. The face later appears to be light as she walks towards the light. This lighting design gives Katniss two personalities; an evil side and a nice side. The use of spotlights above Katniss in some parts of the scenes makes it appear interrogative. It appears as if Katniss is in a police station. The lighting of the districts was also dim compared to the bright lighting in the capital city. The variation in lighting enabled the director to sharply contrast between the successive capital city and the poor districts. The shots used in the movie also inform the viewers of certain things. For instance, the focusing of the camera up when the citizens of District Ten are listening to the organizer of the game shows that the people of District are looked down upon by this person. This is further evidenced by the angle of the camera moving down when the organizer of the game picks the tribunes. The choice of color and costume is also one of the production designs that present itself very well in the Hunger Games. For instance, the usual matching of Katniss and Peeta’s uniform shows that the two have something in common or the two obliged to follow specific rules. Katniss’ costume also makes her appear to have broad

Globalization and BTL Essay Example for Free

Globalization and BTL Essay The impact of globalization on BTL has been positive with increased indicators which show major progress in increasing levels and growth. The 1990s witnessed moderate economic growth for Belize which resulted in a record growth of telephone services with an average annual growth rate of ten percent. Also with the increase in teledensity, there have been improvements in network modernization (BTL, 2008). The efficiency of BTL has added to the benefits. The percentage of digital lines is reported to increase by the end of the decade. The number of lines per employee has also increased which points towards an increased growth path that tends to reach efficiency levels which are similar to developed countries. The objectives of the telecommunications reform in Belize have been mixed. The achievements in terms of penetration and access are uneven. There is an internal growth gap in urban areas with higher access as compared with lower telephone penetration levels in the rural areas. This limitation has been caused by the inequalities of the telecommunications infrastructure. Metropolitan areas tend to have most of the infrastructure concentrated while minimum services are offered in rural areas. Growth in the telecommunications sector has been slow in 2007 because of the high costs of installing the network and lack of profitability of the service in rural areas (BTL, 2008). Mobile telephone services together with changes in technology have begun to experience an accelerated process of growth in Belize. The mobile phone market in Belize enjoys less regulatory dependence and the need for survival of the dominant company. The overtaking of fixed telephone services by mobile services was driven by the introduction of pre-paid systems. The average growth in users of mobile telephony was thirty percent in Belize in 2007. BTL has entered into a consolidation process where mobile telephone services are becoming part of the picture. The level of dynamism and growth of the telecommunications sector has been spectacular especially for the mobile telephone services (BTL, 2008). This increases the access to telecommunication services. However the government continues to focus on promoting fixed line connectivity and internet access. BTL’s introduction of mobile phones has assisted in increasing the access to telecommunication services and closing the digital divide. The pre paid option has been attractive for Belizeans because of universal access and convenience for lower economic groups. Research also shows that Belizeans prefer mobile telephone services over traditional telecommunications access. One of the advantages has been that the lower activation cost for the user in the case of mobile services as compared with fixed telephone services. The pre paid option also offers attractive alternatives for people because it allows the user to control costs and avoid signing contracts. The operator also finds it cost effective because it does not have to send monthly account balances. BTL mobile telephone services have lower costs in terms of initial costs and usage costs. The cost of mobile telephone services is half that of fixed telephone services. The number of mobile phone subscribers has increased from nine percent to thirty percent in 2007 (BTL, 2008). BTL has improved its performance since the advent of globalization because of lower transaction costs and reduced uncertainty. This has increased the efficiency of markets and administrative organizations. The company has contributed in assisting agricultural companies in comparing prices in various markets. It allows them to obtain the highest prices for their produce and eliminate dependency on local middlemen. It also enables them to modify their products and respond to market demand (BTL, 2008). BTL has also helped to assist organizations in ordering spare parts and immediate contact with technicians which can reduce time lost due to broken machinery. Business organizations have also reduced their inventories because replacements can be ordered and delivered as needed. Contact between producers and shippers can be arranged on schedules for delivery of products to markets which reduces the risk of spoilage. It also has assisted in significant savings in personnel time and travel costs. BTL has also assisted in maximizing the efficiency of shipping so that trips are not wasted while consumption of fuel is minimized. Industries are also migrating to rural areas which allows for decentralization of economic activities. BTL’s mobile phone services have also increased as rural areas prefer them for their economic development. It allows rural areas to use them heavily and spend their income on mobile phone services (BTL, 2008). The demand for mobile phones is heavy in rural and remote areas because of the perceived contribution towards the rural economy. BTL has become highly popular because of its cheap services. The telecommunications sector in Belize is dominated by BTL which has a monopoly on telecommunication services in the country. The 1990s witnessed an annual growth of lines which averaged fifteen percent (BTL, 2008). Line installation has been focused in urban areas which account for sixty five percent of total lines (BTL, 2008). Despite the expansion in the number of fixed lines, the investment has not been sufficient to cover demand for the service. The cellular market has been one of the fastest growing in 2006 and 2007. Still BTL faces the challenge of meeting the growing demand of basic services and data communications. A fast growing internet market has also not satisfied the expectations of consumers. The liberalization of the market has brought benefits as the country uses resources to meet new demands. The mobile sector has the longest growth rate because of the rise in standards of living. The mobile sector is also attractive because of its reliability, efficiency, and low cost as compared with the fixed telephone services. Globalization has also helped BTL in digitizing the telecommunications system as the proportion has grown from thirty percent in 1998 to fifty percent in 2007 (BTL, 2008). BTL’s fiber optic network links several neighboring countries. The network allows connections to submarine cables and networks operated by other countries. BTL provides cellular services to a large number of subscribers. The cellular service has increased its coverage in the past years with services being moderately good for consumers. Liberalization has enhanced the ability of BTL to purchase and acquire cellular phone technology for consumers. Telecommunications reform has assisted BTL in improving its efficiency and meeting the demands of the changing environment. The government wants to give BTL complete administrative, technical, and financial independence with some functions controlled by the government. It also aims to allow for joint ventures and strategic alliances with other companies. Restrictions on foreign participation are also reputed to be removed by the government. It aims to state the public interest of modernizing and developing telecommunications through the process of liberalization of the market in order to allow market participation. A capital investment program to upgrade the country’s GSM cellular service and deploying wireless technologies in the rural areas was announced in 2007 (BTL, 2008). The company also increased funding for network development by investing an estimated forty three million dollars. It also installed eight hundred and fifty MHz frequency equipment to increase the coverage of cellular phone consumers. An updated prepaid intelligent billing system was launched in 2006 which would facilitate and provide user friendly services (BTL, 2008). This program was also reputed to stimulate demand for mobile phone services of the company. A new wireless network with a frequency of four hundred and fifty MHz has also been proposed which will provide telecommunications services for businessmen, professionals, government officials, security forces, fishermen, and other residents with mobile phone services (BTL, 2008). The company’s fixed line services have not been successful because of globalization. This is because of the unstable economy and low population in large parts of the country. Fixed lines are concentrated in the urban areas where they provide services for certain customer groups. BTL has reported losses in fixed line domestic services which include line access charges and per minute call traffic. BTL has also not increased customer rates from 2001 till 2007. It also implemented several reductions in price for various data communication and satellite services. Internet capacity tariff was reduced by a percentage of ninety percent. Tariff reductions have assisted in increasing the number of consumers. DigiCell prepaid customers were offered discounts of twenty five cents for calls. Other features were also introduced which included further discounts for consumers who call for more than five minutes. SMS to email was a service offered for prepaid customers which allowed them to send messages throughout the world. The number of DigiCell consumers rose from ninety three thousand to one hundred thousand in 2007 (BTL, 2008). The total number of cellular consumers has risen to one hundred and eighteen thousand in 2007 (BTL, 2008). Siemens has been providing technical assistance to BTL for the maintenance of the cellular network. The company has also aimed to create modern cellular equipment along with high speed internet services to consumers. Globalization has assisted the company in increasing its cellular business which now comprises a major portion of its net income. The rapid growth of BTL has allowed it to implement customer friendly billing and care systems. Outdated systems have been gradually phased out. Post paid customer and billing system will be implemented in various stages of 2008 (BTL, 2008). BTL will be able to access information of consumers which will help it to increase its reliability and effectiveness. Other major developments have been the use of information technology systems to enhance the administrative, technical, and financial functions of the organization.

Opening A Cafe In Moscow Russia Marketing Essay

Opening A Cafe In Moscow Russia Marketing Essay We are a newly established company in food and drink industry. We plan to set up our first cafà © shop in a business area in Moscow, Russia. We want to differentiate ourselves from our competitors by providing high product quality and high service quality. Our cafà © shop is not only a place for people to enjoy life but also a suitable place to work. Russia is a very different in culture (Euro-Asia) comparing to other western countries. It changes so quickly that we need to work deeply on our marketing plan to adapt to this fast changing market. 2. Market Analysis 2.1. The Market of Russia Russia is the worlds largest country in terms of area, stretching from the Baltic to the Pacific across 10 time zones, with an estimated population of 144 million. Russia is one of the fastest growing emerging markets at present with a GDP growth of 7 percent in 2008. Revenue from crude oil and natural gas exports and strong domestic demand are contributing to a booming economy, making it the bright spot in an otherwise challenging region. Russia ranked third, in A.T. Kearneys Global Retail Development Index 2008, which qualifies it as one of the most attractive retail markets for international investors. Robust income growth, a reduction in unemployment, consistent government policy and a rapidly increasing middle class offer optimistic expectations for the future development of retailing in Russia. 2.2.The Market of Moscow ¼Ã‹â€ where we want to set up our first cafà ©Ã‚ ¼Ã¢â‚¬ ° Moscow is the capital and the largest city of the Russian Federation. It is also the largest city in Europe, with the Moscow metropolitan ranking among the largest urban areas in the world. Moscow is a major political, economic, cultural, religious, financial, educational, and transportation centre of Russia and the world. 2.2.1. Population According to the 2002 Census the population of the Moscow was 10,382,754, however, this figure only takes into account legal residents. Substantial numbers of internal migrants mean that Moscows population is still increasing. 2.2.2. Economy Moscow is a major economic centre and is home to the largest number of billionaires in the world, which is the reason why we choose Moscow to start our Cafà © chain business before expand to other cities of Russia. Since a significant portion of Russias profits and development is concentrated in Moscow as many multi-national corporations have branches and offices in the city, we may consider whether to target this segment of white-collar working class by providing a special quieter area in our coffee shop especially for them, with Wi-Fi free of charge, making them feel that our coffee shop is a suitable place to work while enjoying their coffee break. 2.2.3. Crime However, while the overall stability has improved in the recent years, crime continues to remain a problem hindering business development. Pick-pocketing is frequent in Moscow, as well as burglary from vehicles. Organized crime in Moscow and Russia in general, has often been involved with drug trafficking, cyber crime, prostitution, and financial crimes. Thus, we have to consider the security level when we are selecting the location of our coffee shop(s), not only for the safety of our shop itself, but for the safety of our employees and our customers. 2.2.4. Transportation Air There are five primary commercial airports serving Moscow: Sheremetyevo International Airport, Domodedovo International Airport, Bykovo Airport, Ostafievo International Airport and Vnukovo International Airport. We may consider whether we open a coffee shop inside the Sheremetyevo International Airport or/and the Domodedovo International Airport, as Sheremetyevo International Airport is the most common entry point for foreign passengers, handling 60% of all international flights, while Domodedovo International Airport is the leading airport in Russia in terms of passenger throughput, and is the primary gateway to long-haul domestic and CIS destinations and its international traffic rivals Sheremetyevos. Metro Local transport includes the Moscow Metro, a metro system famous for its art, murals, mosaics, and ornate chandeliers. Today, the Moscow Metro contains twelve lines, mostly underground with a total of 177 stations. The Moscow Metro is one of worlds busiest metro systems, serving more than nine million passengers daily. Again, when selecting the location of our coffee shop, we have to take into account the transportation factor. We must choose a place where it is not only easy to recognize but also convenient to arrive at. 2.2.5. Internet User Internet penetration is lower than in Western countries, although it is developing at a fast pace in Russia, and is currently at 30.2%. The number of internet users has risen from just 220,000 in 1995 to 42,936,000 users in 2007. Service providers are expanding beyond their traditional markets in Moscow and St. Petersburg into Russias regions. Although still low at around 38%, PC penetration improved rapidly from less than 1% in 1990. Continued growth in the home ownership of PCs will spur further development in the number of internet users as PC ownership and internet development are closely linked. Possession of PC and growth of internet users: 2002-2007  ¼Ã‹â€ Source: Euromonitor International from national statistics/ITU ¼Ã¢â‚¬ ° 3. Industrial Analysis 3.1. Foodservice Industry in Russia Cafà ©s and restaurants account for 37.3% of the industrys value in 2007. 3.1.1. Market Value Forecast The compound annual growth rate of the industry in the period 2007-2012 is predicted to be 5.1%. 3.1.2. Market Volume Forecast The compound annual growth rate of the industry volume in the period 2007-2012 is predicted to be 0.3%. From the above data, we can see that the market volume for the next 5 years is expected to grow steadily but low in growth rate, In 2012, the Russian foodservice industry is forecast to have a volume of 5,112.1 million transactions, an increase of 1.7% since 2007, while the market value during this period will enjoy a healthy growth. In 2012, it is forecast to have a value of $6.5 billion (165.6RUR billion), an increase of 28.3% since 2007. That is to say, the market will be in a trend with low volume of transactions but can generate higher value. This information will lead us to differentiate our cafà © shop from other common coffee shops by providing high quality of products and service with comparatively higher prices. 3.2. Hot Drinks Industry in Russia Coffee sales proved the most lucrative for the Russian hot drinks market in 2007, generating total revenues of $2.5 billion, equivalent to 64.1% of the markets overall value. In comparison, sales of tea generated revenues of $1.3 billion in 2007, equating to 33.5% of the markets aggregate revenues. 3.2.1. Market Value Forecast The compound annual growth rate of the market in the period 2007-2012 is predicted to be 2.2%. 3.2.2. Market Volume Forecast The compound annual growth rate of the market volume in the period 2007-2012 is predicted to be 0.9%. In 2012, the Russian hot drinks market is forecast to have a value of $4.3 billion, an increase of 11.3% since 2007, and a volume of 285.8 million kg, an increase of 4.7% since 2007. Again, the above data justifies our decision of entering Russia market, as coffee still remains the most popular and important hot drinks among Russians. Buyer Power Self-realized muscovite people with high consumption potential Spontaneous group of people buying compulsively Needs and wants change very quickly 3.3.Porter five forces Indirect Competitors Retail stores and malls New Players New large groups like Starbuck chain look at enter the market Long time to enter the market because of barrier of laws and government Number of new players already in the market Foodservice Industry Russia Number of new companies, choice offered to the customer Higher growth in value than in volume Differentiation in product quality and visibility Brand building is key for this market very competitive market Services alliances (suppliers) Necessity to make alliances with suppliers to survive Importance of having good quality food at low price  ¼Ã‹â€ Source ¼Ã… ¡DataMonitor Published September 2008) 3.4. SWOT analysis STRENGTHS WEAKNESSES Strong market growth Purchasing high quality raw materials give us a competitive advantage Being able to adapt our product and business model to the market needs and wants customer changes Strong market study to verify our assumptions on the field and later on adaptation through regular surveys Strong operation process Alliances with suppliers Staying aware of the different cultures that exist in Moscow Strong values in accordance with customers own values (e.g. on quality respect) Time to implement the structure due to our lack of market knowledge Seasoned industry (week-end and days off for holidays because of business area) High cost for commodities (high level of equipment required) Build a partnership with business partners can be long and not solid enough Lack of stability of human resources OPPORTUNITIES THREATS Taking into account the market changes High capacity for adaptation Having a leading strategy In Moscow will put us one step ahead from competitors, is a key factor to create a new trend Create a team spirit in the company that keep Faithful the human resources Government regulation: Competitors like Starbuck Coffee with a financial advantage Market demand difficult to evaluate 4. Strategies Our strategy is a market penetration strategy, focusing reaching a new customer market niche. Current products New products Current Markets Market penetration Strategy Product-development Strategy New Markets Market development Strategy Diversification Strategy Source: Strategies for diversification by Igor Ansoff Our approach is to enhance relationships with our customers, the self-realized people that it corresponds to middle-aged people with a high consumption potential. 4.1. Objectives (a 5-year Plan) Investment: 100,000 euros for the first cafà © shop Timetable: Time actions results T0 +6 months Marketing study T0 + 12 months Preparation for the establishment of our first cafà © in Moscow Get everything done before operation (place, suppliers, HR, etc) T0+30 months (to be consolidated) (Breakeven point) (estimated after 18 months of operation) operation of our first Cafà © shop and consolidation At least to reach breakeven T0+36 months Find investors and prepare to open the second cafà © shop Open the second cafà © in the same city T0+ 60 months Find investors and prepare to open more cafà © shop Expend more cafà © shops in other cities in Russia Quantifiable Average number of customer per day Number of days of operation per year (5 days / week) Total sales per year Estimated profit after 2 years of operation (5%) 300 400 250 days 500,000 euros 25000 euros per year Achievable We think that our objectives are achievable and this lowest estimate will be consolidated. 4.2. Segmentation/Targeting To be useful, market segments must rate favorably on five keys criteria: It has to be measurable, substantial, accessible, differentiable and actionable. (Source Kotler Keller Marketing management second edition) The segment, we have chosen for this marketing plan complies with those criteria. Our target is the Self realized groups of Customers: What are their characteristics? Self-realized group is middle-aged people with a higher proportion of women. They have a high consumption potential. Their values go to life quality and healthcare. On the opposite of innovators group or spontaneous ones, they dont like advertisement. They want to make their own choice based on the facts they have access. What are our assumptions regarding to the benefits this type of customers want to find when entering in our Cafà ©? The list of characteristics we need to measure thanks to a marketing survey before applying to our Cafà © are the followings. Quality 1st Quick to get Comfortable when having more time Segmentation Customer type Benefits Innovators Spontaneous Ambitious Self-realized Settled Traditionalists Thrifty High quality drinks/food 3 1 5 1 5 2 6 High quality service 4 2 6 2 6 1 6 Relaxing area 2 5 4 4 2 4 5 Nice working area (with wi-fi) 6 6 1 3 4 6 5 Nice place to meet people 1 3 2 6 1 5 4 Takeaway/Phone order delivery service 5 4 3 5 3 3 4 Segment B A C A C D D Targeting: We want to target segment A which include Spontaneous and self-realized people. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The Self-realised are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. Explanation of the customer types in segmentation: Region-Media, specialists in Russian advertising, have conveniently identified seven types of consumers in this market. The growing group of Innovators are mainly based in Moscow, prefer to spend their free time involved in sports activities and active leisure and eat out in restaurants featuring exotic cuisine. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The cluster of the Ambitious is smaller, and relies on advertising when looking for a product. The Self-realized are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. The largest group are the Settled (25% of consumers in Russia and 21% in Moscow), a rather traditional group with great brand affinity: innovations barely interest them. The Traditionalists pack a low consumer potential, as half of them are retired and lo yal to retail outlets that have survived since Soviet times. The last and smallest cluster, Thrifty, mainly shops in discount shops. (Source: www.euromonitor.com Top 10 consumer trends in Russia) 4.3. Positioning To convince customers of our targeted segment that coming in our cafà © will offer the benefits they need. To spontaneous and self-realized people in Moscow that our cafà © shop is a nice place for both working and relaxation, because it offers products and services in high quality, free wi-fi access, takeaway/ phone order delivery services, 4.4. Designing the Offer ( Marketing Mix) 4.4.1. Products We offer high quality drinks and healthy food with first rate raw material. For us, products must be natural and fresh. Examples: Coffee ¼Ã… ¡ The basic offer contains, cappuccino, latte and espressos made with grains from different countries as Brazil, Italia, Colombia or Kenya. Chocolate: Our Caramel Chocolate is a creation with cold chocolate, whipped cream and a drizzle of hot caramel syrup. The Canadian chocolate is made with dark chocolate and cranberries. Tea: Our basic offer is represented by international flavour as Green tea and white tea from Japan and China and yellow tea, a very rare and delicate blend from China. The last one is Ceylon tea, a black tea from Sri Lanka. We also offer flavoured teas as Jasmine tea from India, a combination of green tea and oxidized jasmine flowers. The Mint tea from Morocco is Gunpowder tea in which is added, during the infusion, fresh mint leaves and sugar. And finally, Earl Grey tea that is a tea blend with a distinctive flavour and aroma derived from the addition of oil extracted from the rind of the bergamot orange, a fragrant citrus fruit. Our Cafe Menu COFFEECHOCOLATE Espresso The essence of coffee extracted into a concentrated one ounce beverage Espresso Macchiato A shot of espresso marked with a dollop of foamed milk Traditional Cappuccino Espresso combines with a velvety milk foam. _ 1/3 espresso _ 1/3 steamed milk _ 1/3 frothed milk Mocha Espresso with foamed milk with chocolate syrup or powder added Latte Espresso combines with steamed milk, topped with a small amount of milk foam. _ 1/3 espresso _ 2/3 milk Americano Espresso diluted (after brewing) with an equal portion of hot water Latte Art Latte Rosetta Hot Chocolate Mexican Chocolate Canadian chocolate Caramel Chocolate TEA Bushells, Earl Grey, English Breakfast, Irish Breakfast, Vanilla, Arctic Fire. Herbal Teas: Red Zinger, Chamomile, Lemon, Peppermint Ceylon tea: a black tea from Sri Lanka Green tea yellow tea: from China White tea: from Japan Jasmine tea: from India Mint tea: from Morocco SOUP Tomato Dill Soup Creamy tomato soup with chunks of sweet tomato. Topped with sour cream. Chicken Tortilla Soup Steamy chicken broth loaded with smoked chicken, jack and cheddar cheeses, tortilla strips and scallions. Potato Cheese Soup Rich and creamy potato soup topped with jack and cheddar cheeses, bacon and scallions. Hot borchtch (à Ã¢â‚¬ËœÃƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã¢â‚¬ °): Traditional Russians soups made with beetroot, beans, cabbage, carrots and beef with thick dark bread. Butternut Squash and Sage Soup Olive oil, onion, squashes, fresh sage, chicken broth , salt and freshly ground black pepper Shrimp and Basil Bisque Unsalted butter, onion , carrots , celery , bay leaf, long-grain rice, chopped tomatoes, basil leaves, heavy cream, salt and freshly ground black pepper White Bean and Rosemary Soup with Roasted Garlic Croutons Unsalted butter, olive oil, onion, carrots, celery, vegetable broth, fresh rosemary Creamy Potato Soup with Sour Cream, Bacon and Chives Bacon, onion, garlic, potatoes, chicken broth, salt and freshly ground black pepper , sour cream, Cheddar cheese ,chives Wintertime Tomato Soup with Grilled Cheese Croutons Olive oil, celery, carrot, tomatoes, crushed tomatoes, tomato paste, vegetable broth, bay leaf, cream salt and freshly ground black pepper Stracciatella (Italian Egg Drop Soup) Chicken broth, eggs, grated Parmesan cheese, plus more for garnish, semolina flour, spinach, parsley, nutmeg, salt and freshly ground black pepper Mushroom Solyanka: cabbage with vinegar, tomatoes, and cucumber pickles, with little brine, mushrooms, onions, lemon skin. SALAD House Salad Mixed field greens with hearts of palm, red cabbage carrots. Served with your choice of a Candle dressing. Classic Caesar Romaine lettuce with herbed croutons in a creamy caesar dressing and sprinkled with toasted dulse. Chicken Salad Mixed leaves, chicken pieces, cucumber, tomato, corn, boiled egg and dijon mustard dressing Soba Noodle Salad Soba Noodles, ginger grilled tofu, shiitake mushrooms, edamame, julienne carrots, radish and sesame seeds over mesclun with a creamy wasabi dressing. Roasted Pear Salad Arugula, roasted pears, shaved fennel, cashew-tofu cheese and toasted walnuts. Served with a cranberry vinaigrette dressing. Aztec Salad Bi-color quinoa, black beans, red onions jicama topped with spiced pumpkin seeds and barbequed grilled tempeh. served over mixed field greens with a toasted cumin vinaigrette. Buffalo Chicken Salad Fried chicken tossed with spicy Buffalo sauce and served over a bed of mixed greens with Bleu Cheese crumbles, mushrooms, tomatoes and eggs. Best with Bleu Cheese dressing. California Bleu Salad Fresh mixed greens topped with Bleu Cheese crumbles, spicy sugared walnuts and fresh strawberries. Served with Bleu Cheese toast. Best with Sweet Balsamic Vinaigrette dressing. Hawaiian Chicken Shrimp Salad A skewer of spicy grilled shrimp and tender diced chicken tossed in a sesame marinade. Served atop fresh mixed greens with tomatoes, sweet pineapple chunks, walnuts and toasted coconut. Best with Asian Sesame dressing. Monterey Chicken Salad Herb seasoned or Cajun-style chicken atop fresh mixed greens with bacon and egg, tomatoes, jack and cheddar cheeses. Best with Honey Mustard dressing. Spinach Goat Cheese Salad Leaf spinach, red onions, mushrooms, bacon and egg with goat cheese, topped with spicy sugared walnuts. Best with our Hot Bacon Vinaigrette. Asian Sesame Salad Diced fried chicken tossed in our sesame marinade over mixed greens, red onions, tomatoes and mandarin oranges. Topped with Asian noodles. Best with Asian Sesame dressing. Smoked Chicken Cobb Salad Smoked chicken atop mixed greens with tomatoes, black olives, red onions, jack and cheddar cheeses and crumbled bacon. Best with Ranch dressing. Provence Salad Chicken, ham, corn, peppers, cheese, cucumber, tomato, egg, mixed salad with a whole grain mustard and herbs de Provence dressing Nordic Salad Smoked salmon from Norway, egg, salad, sorrel, chives and raspberry vinegar Scallop Caviar Salad Fresh scallops, sevrugas caviar, endive, cider vinegar and saffron SMOOTHIES and HEALTH DRINKS Orange, Banana or Berry Smoothie Milkshakes Banana, Strawberry, Mango and Kiwi with pieces of white and dark chocolate on the top. Vitamin Power Strawberries, kiwifruit, yoghurt, soy milk, wheat germ and honey (high in vitamins) Pick Me Up Banana, pineapple juice, coconut milk, yoghurt, honey, wheat germ and ice (energy booster) San Pellegrino Still or sparkling water Freshly Squeezed Orange Apple or Cranberry juice Glass of Milk DESSERTS Carrot Cake Decadent Chocolate Cake Daily Cheese cake Sweet Potato Pie Seasonal Fruit Crumb Pie Chocolate Mousse Pie ( For the detailed price, we have to consolidate it during the first 6 months of detailed marketing study) 4.4.2. Services Our employees are well trained waiters and waitresses. They will always welcome customers with warm smile and serve you in a very polite manner. We also offer takeaway or phone order services for people in a hurry. We just want to provide as much convenience as possible to meet our customers needs. 4.4.3. Price According to our marketing research, the average cost for drinks is around 100RUB (3euros), desserts for 100RUB (3euros), a good meal costs about 400RUB (12euros) for one person, etc. As we are a cafà © with better products and services, we would price our products above average, say: CoffeeChocolate: 5-8 euros Drinks: 3-8 euros Tea: 5-10 euros Soup: 5-8 euros Salad: 5-10 euros Desserts: 3-8 euros 4.4.4. Place (distribution) We plan to find a place near the business area because our main target is business people who care about quality of the products and services. In our future planning, we would like to develop our cafà © business in Russia through franchising after we have established the model of our cafà © brand, of course, this idea should be based on the good operation result of our first cafà © shop. 4.4.5. Promotions As we are a totally new cafe shop in Moscow, it is very necessary to use effective ways to make us known to Moscow people. We plan to use the following methods to promote ourselves: Advertising Advertise our cafe shop on magazines such as business magazines, food magazines, etc. and newspapers Advertise our cafe through radio, so that Moscow people can get the information during breakfast time, driving a car, etc. We do not plan to do advertisement, for it is too expensive for us, however, radio ads is a comparatively cheaper way. Showing billboard-type ads in business areas Using transit ads on buses, subways and commuter trains Internet Marketing We decide to build up our own website in order to provide as much information as we can to attract more customers. Sales Promotion Establish customer management system. Offer a fidelity card for customers when reaches a certain amount of consumption. And each time they consume in our coffee shop, they earn points into his card. The earned points can be used as cash to pay for the products they buy in our cafe shop. Offer coupons occasionally Offer free goods according to different national holidays (eg. Valentines Day; Christmas, etc. 5. Action Plan Research has shown that: Relationship Marketing is the ongoing process of identifying and creating value with individual customers and then sharing the benefits from this over a lifetime association. It involves Understanding, focusing and management of ongoing collaboration Between suppliers and selected customers For mutual value creation and sharing Through interdependence and organizational alignment. (From Gordon, Relationship Marketing, pg9.) To implement our strategy with this approach we need to focus on customer benefits on a long time scale basis. The action plan has been established using this approach. What Objectives Benefit When Who/Lead Team organization Organize the whole team. What are the objectives, the milestones, people in chargeà ¢Ã¢â€š ¬Ã‚ ¦ Project Manager (PM) Align the project strategy with the business customer expectations Be align on a same set of objectives Going the same way. PM Project Launch Start the new project and let it know Project team/PM Describing the process and the people involved Be aware of the advantages each one has to forecast and organize in advance. Understand the constraints and possibilities offered by the process. By knowing who is doing what and for which purpose, people can improve the whole process Taking into account the customer survey Designing the offer, adapt the menu Adapt to the consumer requirements Designing the offer

Emily Dickenson And The Theme Of Death Essay -- GCSE English Literature

Emily Dickinson And the Theme of Death Emily Dickenson, an unconventional 19th century poet, used death as the theme for many of her poems. Dickenson's poems offer a creative and refreshingly different perspective on death and its effects on others. In Dickenson's poems, death is often personified, and is also assigned to personalities far different from the traditional "horror movie" roles. Dickenson also combines imaginative diction with vivid imagery to create astonishingly powerful poems. In the 1862 poem, After Great pain, a formal feeling comes--, Emily Dickenson presents death from the perspective of the bereaved. This poem is written in the third person, and informs the reader as to the actions and thoughts of the mourners through an omniscient narration. In contrast, most of Dickenson's other death related poems show the reader the perspective of the dead. The vivid imagery in this poem functions to enhance the reader's perception of the poem. The following passage conveys a resplendent physical sense of coldness as someone is frozen to death: "This is the Hour of Lead-- Remembered, if outlived, As Freezing persons, recollect the Snow-- First--Chill--then Stupor--then the letting go--" The innovative diction in this passage creates an eerie a...

La Civilisation Ma Mere

Driss Chraibi was bon in El Jadida (formerly Mazagan, French Morocco), a town near Casablanca. His father was a tea merchant, who perceived Western education as a means to modern Morocco. Chraibi attended Koranic school as a young boy. When the family moved to Casablanca, Chraibi continued his studies at the French Lycee. At age of nineteen he went to France planning study chemical engineering and neuropsychiatry. After abandoning his studies, he traveled throughout Europe and Israel. Chraibi settled in France with his first wife and children, and eventually devoted himself in 1952 to literature and journalism. In 1954 Chraibi began writing for the National Radio and Television Broadcasting System. In 1978 he married Sheena McCalliion. From his first marriage he had five children. Chaibi taught in Canada for a year after his second divorce but returned then to France. Chraibi's works have been translated into English, Arabic, Italian, German, and Russian. Chraibi remained in France until his death. He died on April 2, 2007, in the village of Crest, where he had lived since the mid-1980s. His body was brought back to Morocco and buried in in the Cimetiere des Chouhada in Casablanca. As a novelist Chraibi made his debut with Le Passe simple (The Simple Past), which was published in 1954, two years before Morocco gained its independence. The book arose much controversy because of the inflammable political situation in the North Africa. Chraibi was criticized as a traitor to the Arab world and French conservatives saw that the book revealed the reason for French presence in Morocco. The protagonist in the novel is a young man, Driss, who revolts against his tyrannical Moslem father. The father banishes Driss from the home and Driss begins his wandering on the streets. Finally he returns to home only to find that his mother has committed suicide in his absence. The novel ends with Driss's departure for France. Driss is an outsider in his own country, oppressed by his family and the feudal, religious traditions. Chraibi was so disturbed by critics, that he publicly rejected the novel in 1957, but later regretted his action. The book was banned in Morocco until 1977. Chraibi's next novel, Les Boucs (1955, The Butts), was set among the Arab immigrants living in poverty in France. One of the characters was based apparently on Francois Mauriac; the narrator is an Algerian writer, whose hopes to find understanding among his countrymen is hindered by their illiteracy. The book was ahead of its time – Chraibi was the first North African writer to examine the issue of migrant workers, before the subject became an issue of widespread debate. L'ane (1956) was a tragic story of a rural barber, Moussa, who finds his prophetic mission and death in changing Morocco. Succession ouverte (1962) continued the story of Ferdi Driss, who returns to Morocco for his father's funeral. Driss has spent sixteen years in France, but now re-establishes his relations with his mother and brothers. Gradually Driss realizes how old family values have given way to the ideas of the West. â€Å"Remember, Driss? Would any of us have dared to start dinner before he got back, whether it was after midnight or dawn? You remember, don't you? â€Å"< Un ami viedra vous voir (1967) was set in the modern bourgeois Paris. La civilization, ma mere (1972) was about the self-realization of a housewife in Morocco shortly before and during World War II. The protagonist is a cloistered Arab mother, who becomes a symbol of Third World liberation. Arab feminists have acknowledged Chraibi ‘s sympathetic portraits of women with respect.

List of Fantasy Themed Stage Plays

List of Fantasy Themed Stage Plays A quest begins! Dragons lurk in caves. Diabolic beasts wait around nearly every twist and turn of the trail. But, if the heroes are brave and loyal, a triumphant ending is in store. Fantasy has long since delighted young and old alike. Although this very visual genre offers a great many challenges to a director, it can be a very fulfilling experience to both the audience and the artists. The following plays are some of the most popular fantasy stories in the history of children’s literature. With the right elements, each of these stage adaptations can be transformed into a top-notch production. The Lion, The Witch, and the Wardrobe Many artistic mediums have brought the world of Narnia to life. Literature, radio, television, animation, and film have each interpreted C.S. Lewis’ work. Yet the stage play adaptation of this fantasy classic possesses immense charm and sincerity. Production Challenges: Lots of fantastical set pieces and imaginative costumes make this a difficult show to perform without an extravagant budget (or a very forgiving audience!) Production Advantages: This highly moral story of good versus evil offers a wide range of characters for actors of various ages. Performers get the rare opportunity of playing intelligent animals, enchanted creatures, and heroic children. Casting Advice: It’s a plus if the children can pull off a British accent. It’s an even bigger plus if they can reverently gasp â€Å"Aslan!† on a continual basis! Much of the believability depends on how the child actors respond to the magical creatures. If they are genuinely in awe, the audience will feel that same sense of wonder. Script available at Dramatic Publishing. The Hobbit Adapted by Edward Mast, this prequel to Lord of the Rings captures the essence of this magical quest- though it does skip a few parts of the book. J.R.R. Tolkien spins the wondrous tale of Bilbo Baggins, the unlikely hero who learns that there is more to life than relaxing in the Shire. The stage play is simple enough that it could be performed by junior high students. Yet, the themes are sophisticated enough to warrant a professional production. Production Challenges: The large cast consists almost entirely of male characters. If this is performed by a school or children’s theater, the many young actresses who audition may be disappointed to find themselves cast as a beard-clad dwarf! Production Advantages: The sets can consist of a number of fantasy forest and cave backdrops. The look can also be enhanced with a skilled lighting and sound designer. Casting Advice: With the right cast, this can be a fun play to use both child actors (as dwarves and hobbits) and adults (as Gandalf, Goblins, and Gollum). More faithful productions have cast adults in all parts, selecting shorter actors for the â€Å"vertically-challenged† characters. Find out more about this stage adaptation of The Reluctant Dragon So many fantasy stories end with a dragon being slain. Imaginary-animal activists will be happy to know that at least one show is sympathetic to the plight of these endangered magical beasts. Though a tale of fantasy, this version by Mary Hall Surface teaches a valuable lesson of the dangers of prejudice. Production Challenges: Some creative costuming is required to make the title character look dragon-like. Other than that, this is very easy to produce play. Production Advantages: The script is short, sweet, and to the point. It runs about sixty minutes and sports a small cast of eight players. Casting Advice: Much of the script contains dialogue befitting of medieval knights. Cast a regal sounding actor for the distinguished role of St. George. Script available at Anchorage Press Plays. Tuck Everlasting Not all fantasies contain wizards and monsters. Some of the best imaginary tales present a single magical element. In the case of Tuck Everlasting, a family drinks from a supernatural spring and attains eternal life, for better or for worse. Production Disadvantages: Mark Frattaroli’s adaptation of Natalie Babbitt’s beloved novel is not yet available through publishing companies. However, since 1991, it has been performed at several regional theaters such as the Magic Theatre Company. Production Advantages: If a playhouse manages to get the rights to Tuck Everlasting, the Chicago Playworks company has created a very handy guide for drama teachers and students.

Best Summary and Analysis The Great Gatsby, Chapter 4

Best Summary and Analysis The Great Gatsby, Chapter 4 SAT / ACT Prep Online Guides and Tips Fresh from theworld of organized parties that we saw in Chapter 3, now we dive head-first into the world of organized crime. In TheGreat GatsbyChapter 4, our narrator Nick gets a short private audience with one of New York’s premier gangsters - Meyer Wolfshiem, Gatsby’s business partner. But, just as Chapter 4 exposes the seamy side of get-rich-quick East Coast life, we also learn the origin story of Gatsby’s love for Daisy. So, basically: come toThe Great GatsbyChapter 4for human teeth as jewelry, stay for the thwarted romance. Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter), or use the search function if you're using an online or eReader version of the text. The Great Gatsby: Chapter 4Summary Sunday morning, people come back to Gatsby’s.New rumors circulate – that Gatsby is a bootlegger and that he is the nephew of German General von Hindenburg (a successful military commander in the war). Nick makes a list of the people who came to Gatsby’s parties that summer. There are East Egg names that sound very WASPy, West Egg names that are distinctly more ethnic-sounding (with clearly German, Polish, Irish, and Jewish names featured), and a bunch of theater nameswho connect back to the idea of Gatsby as a theater producer. One morning in July, Gatsby picks Nick up in his beautiful car and takes him to Manhattan forlunch. They don’t have much to talk about, but suddenly, Gatsby tells Nick to ignore all the rumors about him – he’ll tell him the real deal. According to Gatsby, he was born to a wealthy Midwestern family, his parents are dead, and he was educated at Oxford per family tradition. Nick immediately thinks Gatsby is lying. Gatsby continues his story: he bummed around Europe depressed until the war, then fought bravely enough to get medals from all the Allied governments. Gatsby shows Nick a real-looking medal inscribed to him and a photograph from his Oxford days. Nick is convinced. Apparently this crazy, too-good-to-be-true story really is true. Gatsby tells Nick that this information is a kind of payment for a favor he will ask for later – mysteriously, Nick will find out what the favor is from Jordan. On the drive to Manhattan, Nick sees Mr. Wilson in his gas station. Gatsby is speeding, but when a policeman tries to pull him over, he shows the cop awhite card and the cop politely and apologetically waves them on. Gatsby claims that this happened because the police commissioner owes him a solid. Nick revels in the â€Å"anything goes† quality of Manhattan as they drive past a funeral procession and a car with both black and white passengers. Even Gatsby wouldn’t stand out here. At lunch, Gatsby introduces Nick to Meyer Wolfshiem, who is described in offensive anti-Semitic terms. Nick mocks his speech patterns, his appearance, and his mannerisms, which in his mind seem to connect as closely to Wolfshiembeing Jewish as to him being a gangster. Wolfshiem reminisces about another restaurant, where he witnessed a gangland execution (and was clearly an active participant in gang activity). Nick remembers the case, and that the shooters were put to death by electric chair. It suddenly turns out that Wolfsheim thinks that Gatsby introduced Nick as a potential business prospect, but Gatsby clarifies that Nick is simply a friend. Gatsby apologizes for not telling Nick about whatever the favor will be, and then takes off to make a phone call, leaving Nick and Wolfshiem together. Wolfshiem talks Gatsby up to Nick, confirming that he is an Oxford man.Wolfsheim then points out that his own cufflinks are made out of human molars, and out of nowhere says that Gatsby would never hit on a friend’s wife. When Gatsby returns, Wolfshiem takes off. Nick wonders what he does for a living, and Gatsby tells him that Wolfshiem is a gambler – and the man who fixed the 1919 World Series (what’s now also known as the â€Å"Chicago Black Sox Scandal†).Nick is staggered by the thought that one man could have done such a huge thing. Nick then sees Tom in the restaurant, and they go over to say hello. Gatsby becomes extremely uncomfortable and disappears. Later that day, Jordan tells Nick the following story: In 1917, when she was 16, Jordan became good friends with Daisy in Louisville. Daisy was 18, super popular, with a white car, white clothes, and tons of boys asking her out. On the day Daisy chose to single Jordan out as a new friend, Daisy was having a romantic afternoon with Jay Gatsby. A few years later, Jordan heard a story that Daisy had tried to run away from home to say goodbye to a soldier going overseas. Six months later, Daisy married Tom Buchanan in the biggest wedding ever. Tom’s wedding present to Daisy was a pearl necklace worth $350,000 (over five million dollars in today’s money). Jordan was one of Daisy’s bridesmaids. The night before the wedding, she found Daisy completely wasted, holding a letter. Daisy drunkenly cried and begged Jordan to call off the wedding. She then crumpled the letter up in the bathtub.But the next day, none of this was mentioned, and the wedding went fine. After the honeymoon, Daisy seemed very much in love with Tom, but Tom was already cheating on her. Daisy, meanwhile, has never had affairs – at least none that anyone knows about. Jordan finishes her story by saying that when Nick came to dinner with Daisy and Tom is the first time Daisy had heard the name Gatsby in all these years – and she realized that he was the same Gatsby she had known in Louisville. Nick is amazed at the coincidence. Jordan replies that it’s not a coincidence at all – Gatsby bought the house across the bay on purpose. Gatsby would like Nick to invite Daisy over one day, and then let Gatsby come over also, â€Å"accidentally† meeting Daisy there.Nick is floored by the insanity of this level of planning. Jordan thinks maybe Gatsby expected Daisy to come to one of his parties, and when that didn’t happen, he made up this new plan.Nick and Jordan make out. I, for one, would love to see the flow chart of Gatsby’s elaborately laborious planning process. Its wheels within wheels are at "Count of Monte Cristo" level! Key Chapter 4 Quotes "I'm going to make a big request of you today," he said, pocketing his souvenirs with satisfaction, "so I thought you ought to know something about me. I didn't want you to think I was just some nobody. You see, I usually find myself among strangers because I drift here and there trying to forget the sad thing that happened to me." (4.43) The more Gatsby seems to reveal about himself, the more he deepens the mystery– it’s amazing how clichà ©d and yet how intriguing the â€Å"sad thing† he mentions immediately is. It’s also interesting that Gatsby uses his origin story as a transaction – he’s not sharing his past with Nick to form a connection, but as advance payment for a favor. At the same time, there’s a lot of humor in this scene. Imagine any time you told anyone something about yourself, you then had to whip out some physical object to prove it was true! A dead man passed us in a hearse heaped with blooms, followed by two carriages with drawn blinds and by more cheerful carriages for friends. The friends looked out at us with the tragic eyes and short upper lips of south-eastern Europe, and I was glad that the sight of Gatsby's splendid car was included in their somber holiday. As we crossed Blackwell's Island a limousine passed us, driven by a white chauffeur, in which sat three modish Negroes, two bucks and a girl. I laughed aloud as the yolks of their eyeballs rolled toward us in haughty rivalry. "Anything can happen now that we've slid over this bridge," I thought; "anything at all. . . ." Even Gatsby could happen, without any particular wonder. (4.56-58) In a novel so concerned with fitting in, with rising through social ranks, and with having the correct origins, it’s always interesting to see where those who fall outside this ranking system are mentioned. Just he earlier described loving the anonymity of Manhattan, here Nick finds himself enjoying a similar melting-pot quality as he sees an indistinctly ethnic funeral procession (â€Å"south-eastern Europe† most likely means the people are Greek) and a car with both black and white people in it. What is now racist terminology is here used pejoratively, but not necessarily with the same kind of blind hatred that Tom demonstrates. Instead, Nick can see that within the black community there are also social ranks and delineations – he distinguishes between the way the fiveblack men in the car are dressed, and notes that they feel ready to challenge him and Gatsby in some car-related way. Do they want to race? To compare clothing? It’s unclear, but it adds to the sense of possibility that the drive to Manhattan always represents in the book. "Meyer Wolfshiem? No, he's a gambler." Gatsby hesitated, then added coolly: "He's the man who fixed the World's Series back in 1919." "Fixed the World's Series?" I repeated. The idea staggered me. I remembered of course that the World's Series had been fixed in 1919 but if I had thought of it at all I would have thought of it as a thing that merely happened, the end of some inevitable chain. It never occurred to me that one man could start to play with the faith of fifty million peoplewith the single-mindedness of a burglar blowing a safe. "How did he happen to do that?" I asked after a minute. "He just saw the opportunity." "Why isn't he in jail?" "They can't get him, old sport. He's a smart man." (4.3-9) Nick’s amazement at the idea of one man being behind an enormous event like the fixed World Series is telling. For one thing, the powerful gangster as a prototype of pulling-himself-up-by-his-bootstraps, self-starting man, which the American Dreamholds up as a paragon of achievement, mocks this individualist ideal. It also connects Gatsby to the world of crime, swindling, and the underhanded methods necessary to effect enormous change. In a smaller, less criminal way, watching Wolfshiem maneuver has clearly rubbed off on Gatsby and his convolutedly large-scale scheme to get Daisy’s attention by buying an enormous mansion nearby. Suddenly I wasn't thinking of Daisy and Gatsby any more but of this clean, hard, limited person who dealt in universal skepticism and who leaned back jauntily just within the circle of my arm. A phrase began to beat in my ears with a sort of heady excitement: "There are only the pursued, the pursuing, the busy and the tired." (4.164) Nick thinks this about Jordan while they are kissing. Two things to ponder: Which one does he think he is: the pursued or the pursuing? The busy or the tired? Perhaps we are meant to match these adjectives up to the two people involved in the main love story, in which case Gatsby is both the pursuing and the busy, while Daisy is the pursued and the tired. If Tom, Daisy, and Gatsby are locked into a romantic triangle (or square, if we include Myrtle), then Jordan and Nick are vying for the position of narrator. Nick presents himself as the objective, nonjudgmental observer – the confidant of everyone he meets. So it’s interesting that here we get his perspective on Jordan’s narrative style – â€Å"universal skepticism† – right after she gets to take over telling the story for a huge chunk of the chapter. Which is the better approach, we are being asked, the overly credulous or the jaded and disbelieving? Are we more likely to believe Jordan when she says something positive about someone since she is so quick to find fault? For example, it seems important that she be the one to state that Daisy hasn’t had any affairs, not Nick. Ladies and gentlemen, the 1919 Chicago â€Å"Black† Sox. Not major league baseball’s finest hour. The Great GatsbyChapter 4Analysis How does the text of this chapterinvoke the major themes of the novel? Let's investigate. Overarching Themes Society and Class. The list of East and West Egg names clearly ties into Tom’s earlier fixationon the book about the â€Å"white race† being in danger of being overwhelmed by â€Å"other races†. Here, we see that the people who until very recently were newcomer immigrants to America are now becoming rich enough to populate West Egg – and it is because of this seeming encroachment that the old money society is circling its wagons ever more. It is interesting that Gatsby’s mansion is a kind of demilitarized zone where these two groups of people encounter each other. The American Dream. Gatsby’s attempt to sell Nick on an origin story of himself as the scion of a wealthy family again points to his desire for self-invention and self-mythologizing. It also shows that he doesn’t want to present himself as an American Dream success story, but instead as an old money part of the upper crust. Morality and Ethics. The introduction of Meyer Wolfshiem focuses our attention on the criminal enterprise pervading the Roaring 20s during the Prohibition. Meyer’s active and powerful effect on the world around him – his ability to single-handedly fix the 1919 World Series – contrasts with the two other wealthy men we have met so far. Gatsby clearly at least somewhat admires Meyer’s abilities and also pursues his desire with a big and bold play. Tom, meanwhile, is powerful only in a physically intimidating way, but has neither the vision nor the follow-through for any large accomplishments. Love, Desire, and Relationships. The marriage of Tom and Daisygets more complicated when we see that Daisy had had some kind of romantic connection with Gatsby beforehand, that she had extreme cold feet before going through with the wedding, and that Tom started having affairs as soon as their honeymoon ended. This gives context to some of Daisy’s earlier despairand of course paints Tom in an even worse light. Unreliable Narrator. Finally, we get a chance to see what a different kind of narratorwould do with this story when Jordan takes over the storytelling duties for a while. She is judgmental, quick to mock her subjects, but the story she tells is psychologically cohesive and doesn’t contradict what we now know of the characters. We are left wondering whether a narrator who puts all their biases up front is better than one who pretends to be totally objective like Nick. Tom’s MOis to buy love - he pacifies Daisy’s cold feet with pearls, and later finds Myrtle’s moral qualms much cheaper to overcome. Crucial Character Beats Gatsby tells Nick an origin story: he’s the son of wealthy now-dead Midwesterners, he went to Oxford, and then he fought bravely in WWI. Not only that, but he has a medal and a photograph to prove it! Gatsby introduces Nick to Meyer Wolfshiem. He is clearly affiliated with the Jewish mafia. (In fact, he is based on the real-life gangster Arnold Rothstein.) He is depicted with every horrible anti-Semitic stereotype available – everything from his appearance to the way he speaks is a racist caricature. Jordan fills Nick on Daisy and Tom’s wedding. Daisy had had a romantic connection with Jay Gatsby before then, but ended up marrying Tom after a night of hysterically crying about wanting to call it off. A few months after the wedding, Tom was already cheating on her. Jordan also tells Nick that Gatsby bought the house across the bay from Tom and Daisy’s on purpose. He wants Nick to invite Daisy over so that Gatsby can then â€Å"accidentally† stop by. What’s Next? Get comfortable with the flashbacks and flashforwards of the narrative by checking out the chronological timelineof exactly what happens when in the story. Compare Gatsby and Daisy’s backstory with Fitzgerald’s own youthful love affairto see how authors mine their own experiences to build a richer fictional world. Move on to the summary of Chapter 5, or revisit the summary of Chapter 3. Have friends who also need help with test prep? Share this article! Tweet Dr. Anna Wulick About the Author Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Brighton Rock by Graham Green Essay Example

Brighton Rock by Graham Green Essay Example Brighton Rock by Graham Green Essay Brighton Rock by Graham Green Essay The world is filled with different types of people with different beliefs. There are people who do good because of religious beliefs or superstitions. There are people who do bad because they are filled with anger and the belief that people have damned them and done them wrong.And then there are people who make choices based on their simple belief of right and wrong. In the novel â€Å"Brighton Rock† written by Graham Green you will see how a kind hearted antagonist puts her own life in danger to fight for justice for a stranger who died because she fell under the simple category of believing in â€Å"right and wrong. One day, Ida Arnold was drinking at a pub she regularly frequented. What she did not realize was that this day would be different than any other day. She had no idea that when Fred Hale walked into the bar, the next weeks would be filled with excitement, sadness, heroism, unexpected riches and danger. Ida was always looking out for people. She was a kind soul and this proved no different with Fred Hale, the man she met just that day. Her journey begins when Fred, aka Kolley Kibber, came to her town to place his Messenger cards throughout Brighton Rock. This was his job. It was supposed to be a regular day but proved to be his last day. Pinkie, the new leader of Kite’s mob spotted him in the bar where Ida was singing. Pinkie approached Fred Hale who begged him not to tell any of the mobsters that he had come to town. They had a vengeance against him. Pinkie felt no sympathy for him as he was filled with evil. Ida Arnold was singing at the bar which was the reason Fred entered the establishment to begin with. He heard her singing from the street and was taken by her immediately and she by him. Fred, knowing that he was in immediate danger and needed to escape, convinced Ida into going on a date with him that day. He needed a decoy and she was an unsuspecting trusting women. As they walked though town they discussed their

Corporate Sustainability and Organizational Change - Case Of OMV Essay

Corporate Sustainability and Organizational Change - Case Of OMV Petrom Answering question that listed on order instruction - Essay Example In this case, the integrative strategy (Plan-Do-Check-Act (PDCA) shows how the company can improve socially and environmentally while still maintaining its competitive advantage in business. The integrative model of organizational change is based on the Plan-Do-Check-Act (PDCA). In planning, it provides the recent condition, and it helps the company to set up its ultimate goals. So, the company will understand its requirement to change the values, norms and rules, or, in other words, the problems. The company will also understand the need to derive and detail individual goals. It will need to start collecting data and diagnosing the goals. After understanding those elements, it will need to adjust its management to lead the company towards set goals. Thirdly is â€Å"Check†. The corporation should check and evaluate the performance of the organizational change and whether the corporation and the employees can meet the objectives. The company needs to take corrective measure if it is underperforming. Fourthly is â€Å"Act†. After a corporation gathers all of the data, it should give its reaction, and readjust the plan if it does not meet the objectives. It needs to change or come up with new plan so as to achieve the objectives. OMV is a big company. The first major issue is that there is need to implement organizational change to 20000 employees. OMV needs to make all of its employees to have strong commitment towards supporting sustainable organizational change. Secondly, it needs to reduce emission by leading the company to operate with energy efficiency. It should apply safety, security, environmental care and corporate social responsibility. It is very expensive to lead the business to operate like this. The impact of sustainability and organizational change can cause employees to have different mindsets. Their main goal is how to operate a

Children with special needs in Australia Essay Example | Topics and Well Written Essays - 1000 words

Children with special needs in Australia - Essay Example Most of the times, children with special needs from all over the world are deprived of education. It must be realized that they too need education as much as, or even more than, the children without special needs do. They need this education for the following reasons. Equal Right to Education. It is said that â€Å"education prepares individuals to be self-reliant and self-sufficient participants in society† (Rothstein & Johnson, 2010, p. 69). Children with special needs are already unable to do many things due to their handicap. They need to have, at least, the basic education to lessen instances of untoward further deprivation of â€Å"social, economic, intellectual, and psychological well-being† in the future (Rothstein & Johnson, 2010, p. 69). Their case, however, require a more intense educational techniques and strategies for them to reach their full potential. Improve their Focus. Normally, children are easily distracted. Children with special needs more often have worse cases. They lack focus and are inattentive most of the times (Bainbridge, n.d.). Special education instructors are packed with different ways to deal with this inattentiveness that can improve their focus while they are taught with reading and solving math problems (AutoSkill, n.d.). Many other academic progresses are told to be seen in children attending special education. Interaction. Being as they are, children with special needs are continually facing social issues that deny them the chance to interact with other people (Hart, 2009). When children are put in a classroom with other children with or without disabilities, they will be able to learn ways on how to react on different situations with other people. Children with special needs interacting with other children with special needs will improve their self-worth by seeing that their differences are accepted and it is fine to be who they are. On

Failures of Cross Border Mega Mergers Research Paper

Failures of Cross Border Mega Mergers - Research Paper Example According to Ghemawat and Ghadar (2000), global mergers are made for a completely misguided and wrong reason. I support the arguments that the two authors advanced in their article,’ dubious logic of global mega-mergers. Nothing more explains the wrong reasoning behind the mergers except the levels of their failures. There much that should, therefore, guide international businesses while considering an international merger. This paper provides illustrations to support my position on this matter. Failures in cross border mega-mergers Ghemawat and Ghadar (2000) argues that the wisdom of the ‘winner takes it all’ in globalization and mega-mergers is misplaced and has no empirical evidence to support it. The craze for globalization has had no significant impact on the financial strengths and growth of a given company. To them, there is a need for executives to stop pursuing the biases that have led them to make mega-mergers and cross border deals. Globalizations have different facets, which are more economically viable as opposed to needless expansion. Cross border mergers are viewed by investment analysts as a way of making entries into a foreign market, and several reasons explain the high number of cross border mega-mergers around the globe. However, the high number of failures and low business experienced after international mergers strengthen the stand taken by Ghemawat and Ghadar (2000). The significant number of cross border mega failure has resulted in increased studies to ascertain whether the craze for acquisition and mergers is outplaced. Ghemawat and Ghadar (2000) are of the view that the increased number of crossed border mergers and acquisitions are a waste of resources and time to the companies as they are bound to fail. The process of expansion into new borders and foreign lands has a number of economic factors that need to be put into consideration. These include the foreign currency of operation, the socio-cultural and politica l set up of the nation and the political stability; therefore, any organization must factor in all these factors before making a step towards acquisition and mergers in foreign states (Sudekum, 2009). In cross border mergers, companies that have their headquarters and operation bases in different countries and regions come together and merge their operations, this results into the merger of different political and social settings that affect the operations of a business. Political, social and economic differences between countries make globalization and cross border mergers a tough undertaking. Differences in the fiscal policies also present a number of challenges to companies operating in foreign settings. The harmonization of fiscal policies even in the European Union has not created a business environment that is economically and politically homogenous. International labor laws in organizations also differ significantly. This present challenges to companies operating in new econo mic and political setups (Hughes, 2012). In the process of finalizing cross border mergers, companies tend to overlook essential factors and this has created failures in a number of mega-mergers.

Oil Taxes Essay Example | Topics and Well Written Essays - 3750 words

Oil Taxes - Essay Example Crude oil, as the raw material in the world market has effected changes that have affected the economic stability of countries. While price changes has its usual negative implications, adverse supply shocks unexpectedly has created a critical scenario in the reduced aggregate supply in the world oil market thereby increasing its prices. In the early 70's, OPEC's control and reduction of oil prices according to Mankiw(1998)1 has aroused the world oil price instantly that has resulted to double-digit inflation and high unemployment rates. The changing prices of crude oil have its usual implications on the economy that often results to a world oil crisis. At the moment, the world is witnessing a major oil crisis with the current war in Iraq and the ensuing conflict with the other large oil producing countries in the Middle East. It is startling to note that material changes in the price of oil can rapidly cascade to the whole economy thereby affecting the price structures of consumer go ods and services. The United States, as the highest consumer of the world's oil stands at the loosing end thereby carefully fielding studies to convince the Gulf and Europe to limit their cuts. Former US Energy Secretary Richardson2(2000)has suggested in a new measure to limit the drastic impact on world economic slowdown by discussing the relationship between the world oil price market and the heavy taxation imposed by the government of oil-producing countries on oil production. According to OPEC, the barrel of refined oil has been split in to three; crude oil price, industry margin and taxes. Governments who share the bulk of the profit are thereby enjoined to seriously observe their tax policies and exact measures to alleviate the prices of this main commodity. Mineral Taxation around the World The current moves to effective globalization aims to de-emphasize high tax rate, tie tax rate to additional profit or impose low but flat tax on all activities. Abu Dhabi, Dubai, Tunisia and Venezuela that have similar high tax rate do not share in production, while Qatar, Egypt, Yemen and Argentina that share in production have tax rate ranging from 0-40%.73 Most of these countries have done away with royalty while others have rates ranging from 1-12%, which is based on the sliding scale tied to production. Let us look into the different taxation measures imposed by Azerbaijan and Kazakhstan, two minor oil producers who have every potential for economic gains and their implementation of tax reforms. As international capital flows are guided by the prevailing fiscal regimes, there is a need for achieving some degree of harmonization. In this context, it is important to know what types of taxes can be expected on the oil sector industry. The dual nature further imposed on oil and gas as a special character of the mineral sector on other countries has equated the dual role of the government leading to the dilemma of whether taxation should be different in the mining sector and general system in terms of rate structure and administration. Taxes of general application may not always be suitable for mineral companies involving higher capital intensity and long-gestation lags. Further, it is difficult to prejudge whether the exemption of the mineral companies from

Proposal report Assignment Example | Topics and Well Written Essays - 1000 words

Proposal report - Assignment Example In the modern society where internet has revolutionized the way of conducting communication among individuals, groups and departmental units, web based internal administration system bears a special relevance. This system allows managers to manage projects effectively, thereby ensuring that operational efficiency is achieved with minimal errors. Thus, this research proposal is about one such web based internal administration system and its associated characteristics, which will enable the manager of a construction company to conduct all its business processes very effectively. The construction industry throughout the world is splintered due to involvement of many stakeholders and phases in a construction project (Yi and Hwang, 2003). As a result of this fragmentation, construction companies have faced number of well documented problems with information processing and communication (Maurer, et al., 2000; Thorpe and Mead, 2001). In addition to that, fragmentation has also been largely responsible for creation of adversarial relationships between parties involved in a particular project (Alshawi and Ingirige, 2003). This fragmentation has been widely believed as the cause of low productivity in construction companies (Dossick and Sakagami, 2008). With the advent of information technology, modern and innovative information technology tools are being increasingly used by construction companies in order to minimize certain problems associated with fragmentation (Lee and Yu, 2012). The utilization of information technology in the form of web based project management applications has resulted in improvement of collaboration and coordination between companies participating actively in a construction project (Han, et al., 2008). Consequently, the communication practices between functional units in the construction organization are

Aiming at greater Workforce Diversity within LOCOG Coursework

Aiming at greater Workforce Diversity within LOCOG - Coursework Example ..............................................3 Increasing organisation’s turnover and cohesiveness.................................................3 Eliminating organisational clash with government or workers union........................4 3. Human resource management contribution to workforce diversity...........................4 Increasing competition and justice in Recruitment....................................................5 Rewarding employees................................................................................................5 Developing SMART goals........................................................................................5 Developing outplacement support............................................................................6 4. Conclusion................................................................................................................6 5. Bibliography.......................................................................... ...................................7 Aiming at greater Workforce Diversity within LOCOG Introduction Diversity in an organisation is an admirable attribute because it creates various opportunities of handling challenges of the organisation. Workforce diversity is evident in an organisation when practices and policies of an organisation consider other approaches to service delivery other the prevailing constituency (Shen, et al., 2009, p. 235). Human resource management theorists attribute organisations’ success to workforce diversity. The idea behind this argument posits that employees’ contribution to the organisation contributes to success. Organisation practices, which include promoting and hiring, must consider avenues, which will bring success to the organisation. Workers demonstrate professional attributes when exposed to environment where their services are relevant (Mannix & Neale, 2005, p. 32). The objective of LOCOG is to offer effective services to clients. The relation between the objective and the span of organisation life demands that it must create an environment, which steers it towards achieving its objective as well as satisfying the employees. Importance of workforce diversity Workforce diversity will enable LOCOG to reflect of clients make up because the organisation’s obligation is to deliver services to multicultural society. For example, Olympic Game fans would come across the globe. The workforce of the organisation must demonstrate that they can service interest of multicultural community. Language factor with respect to employability is an aspect that the organisation must address. The organisation must gear up to global competition. Sourcing of the workers should reflect on global image. Firms offering services in multicultural environment must source employees with multicultural abilities because it would enable the firm to project global image (McCuiston, et al., 2004, p. 75). Innovation is an aspect that LOCOG cannot afford to ignore. The proficiency to develop novel ideas for the firm would come from a diversified workforce. Studies show that homogenous organisations fail to project diversified approaches in handling their challenges because of the commonness (Mannix & Neale, 2005, p. 35). The commonness limits organisation progress because all workers would be thinking in the same way. Societal influences contribute to an individual performance. Many organisations insists on given duration of experience because it has been proved scientifically individual’

Oil Taxes Essay Example | Topics and Well Written Essays - 3750 words

Oil Taxes - Essay Example Crude oil, as the raw material in the world market has effected changes that have affected the economic stability of countries. While price changes has its usual negative implications, adverse supply shocks unexpectedly has created a critical scenario in the reduced aggregate supply in the world oil market thereby increasing its prices. In the early 70's, OPEC's control and reduction of oil prices according to Mankiw(1998)1 has aroused the world oil price instantly that has resulted to double-digit inflation and high unemployment rates. The changing prices of crude oil have its usual implications on the economy that often results to a world oil crisis. At the moment, the world is witnessing a major oil crisis with the current war in Iraq and the ensuing conflict with the other large oil producing countries in the Middle East. It is startling to note that material changes in the price of oil can rapidly cascade to the whole economy thereby affecting the price structures of consumer go ods and services. The United States, as the highest consumer of the world's oil stands at the loosing end thereby carefully fielding studies to convince the Gulf and Europe to limit their cuts. Former US Energy Secretary Richardson2(2000)has suggested in a new measure to limit the drastic impact on world economic slowdown by discussing the relationship between the world oil price market and the heavy taxation imposed by the government of oil-producing countries on oil production. According to OPEC, the barrel of refined oil has been split in to three; crude oil price, industry margin and taxes. Governments who share the bulk of the profit are thereby enjoined to seriously observe their tax policies and exact measures to alleviate the prices of this main commodity. Mineral Taxation around the World The current moves to effective globalization aims to de-emphasize high tax rate, tie tax rate to additional profit or impose low but flat tax on all activities. Abu Dhabi, Dubai, Tunisia and Venezuela that have similar high tax rate do not share in production, while Qatar, Egypt, Yemen and Argentina that share in production have tax rate ranging from 0-40%.73 Most of these countries have done away with royalty while others have rates ranging from 1-12%, which is based on the sliding scale tied to production. Let us look into the different taxation measures imposed by Azerbaijan and Kazakhstan, two minor oil producers who have every potential for economic gains and their implementation of tax reforms. As international capital flows are guided by the prevailing fiscal regimes, there is a need for achieving some degree of harmonization. In this context, it is important to know what types of taxes can be expected on the oil sector industry. The dual nature further imposed on oil and gas as a special character of the mineral sector on other countries has equated the dual role of the government leading to the dilemma of whether taxation should be different in the mining sector and general system in terms of rate structure and administration. Taxes of general application may not always be suitable for mineral companies involving higher capital intensity and long-gestation lags. Further, it is difficult to prejudge whether the exemption of the mineral companies from

Aiming at greater Workforce Diversity within LOCOG Coursework

Aiming at greater Workforce Diversity within LOCOG - Coursework Example ..............................................3 Increasing organisation’s turnover and cohesiveness.................................................3 Eliminating organisational clash with government or workers union........................4 3. Human resource management contribution to workforce diversity...........................4 Increasing competition and justice in Recruitment....................................................5 Rewarding employees................................................................................................5 Developing SMART goals........................................................................................5 Developing outplacement support............................................................................6 4. Conclusion................................................................................................................6 5. Bibliography.......................................................................... ...................................7 Aiming at greater Workforce Diversity within LOCOG Introduction Diversity in an organisation is an admirable attribute because it creates various opportunities of handling challenges of the organisation. Workforce diversity is evident in an organisation when practices and policies of an organisation consider other approaches to service delivery other the prevailing constituency (Shen, et al., 2009, p. 235). Human resource management theorists attribute organisations’ success to workforce diversity. The idea behind this argument posits that employees’ contribution to the organisation contributes to success. Organisation practices, which include promoting and hiring, must consider avenues, which will bring success to the organisation. Workers demonstrate professional attributes when exposed to environment where their services are relevant (Mannix & Neale, 2005, p. 32). The objective of LOCOG is to offer effective services to clients. The relation between the objective and the span of organisation life demands that it must create an environment, which steers it towards achieving its objective as well as satisfying the employees. Importance of workforce diversity Workforce diversity will enable LOCOG to reflect of clients make up because the organisation’s obligation is to deliver services to multicultural society. For example, Olympic Game fans would come across the globe. The workforce of the organisation must demonstrate that they can service interest of multicultural community. Language factor with respect to employability is an aspect that the organisation must address. The organisation must gear up to global competition. Sourcing of the workers should reflect on global image. Firms offering services in multicultural environment must source employees with multicultural abilities because it would enable the firm to project global image (McCuiston, et al., 2004, p. 75). Innovation is an aspect that LOCOG cannot afford to ignore. The proficiency to develop novel ideas for the firm would come from a diversified workforce. Studies show that homogenous organisations fail to project diversified approaches in handling their challenges because of the commonness (Mannix & Neale, 2005, p. 35). The commonness limits organisation progress because all workers would be thinking in the same way. Societal influences contribute to an individual performance. Many organisations insists on given duration of experience because it has been proved scientifically individual’

A Study Of Anatomy And Psychology Essay Example for Free

A Study Of Anatomy And Psychology Essay The procedure in lifting the leg to climb a stair is a complex one which involves a huge amount of technology inter-transfer between the brain and the eventual skeletal muscle. There is initiation of the movement at the brain which is transmitted via specialized white fibre tracts to the hip flexors via the intermediate spinal cord, involving a very complex mechanism at the cellular level   The initiation of the   process is at the motor cortex (Ms I) of the brain. The primary motor area is located at the precentral gyrus of the frontal lobe. The area controlling the motion of the lower limbs lies towards the superior surface of the brain. Within this area lies the cell body of the primary neuron. These neurons are known as upper motor neurons (UMN). These UMNs receive modulating impulse from the inputs from the cerebellum and the basal ganglia via the extrapyramidal pathways. These tracts modulate the gross movement initiated at the frontal cortex. In turn these areas are modulated by afferent signals from ascending spino cerebellar, and spino-thalamic pathways. The complex the signal initiated at the nucleus of the cell body is transmitted electronically via the axon of the myelinated neuron via the mode of salutatory conduction. The myelin sheath which surrounds the axon of nerves that involve fast transport, breaks at intermediate regions known as Nodes of Ranvier. The electrical impulse moves in   a jumping manner at these nodes nerve transmission as a neural impulse, generated by the formation of a nerve action potential. Like all excitable tissue, nerves maintain a resting membrane potential that is the difference of voltage across the membrane of the neuron. In neurons this value is   70 mV. This voltage difference is maintained by the Na/K pump on the membranes. This impulse generated at the axon hillock is transmitted via the depolarizing phase which allows sodium ions ingress into cells via opening of the Na channels. This entry of Na in one portion allows activation of other Na channels, causing depolarization of the adjacent region of the neuron. Subsequently repolarization occurs via the opening of K channels, which restores the membrane potential. Thus this process continues which allows the transmission of impulse. Many such nerves together descend as the descending cortico spinal tract in the pyramidal system, which travels through the midbrain into the spinal cord, decussating at the level of midbrain( 90% of the fibres decussating and forming the lateral spinothalamic tract) and again at the level of spinal cord ( the other 10%, forming the anterior spinothalamic tract) . It is the former which is responsible for the lower limb movements. The cortico-spinal tract travels in the anterior horn cell of the spinal cord till the lumbar level where they synapse with the spinal ventral root neuron (lower motor neuron). A single post-synaptic neuron receives signals from many neurons. At the axon terminal, the propagation of impulses leads to release of neurotransmitters, which are stored in specialized vesicles. The released Ach diffuses into the synaptic cleft and binds with receptors on the post synaptic membrane to produce excitatory post synaptic potentials. This leads to generation and propagation of impulse in nerves which are destined to innervate the neuro-muscular junction. At the neuro-muscular junction, Ach is released, which diffuses into the synovial cleft and binds to receptors in the motor end plate, and triggers a muscle action potential. The released Ach is destroyed by the acetylcholinestrase. At the level of the sarcolemma of the muscles, the muscle AP travels along T-tubules, opening Ca release channels in the sarcoplasmic reticulum. Ca binds to troponin-tropomysin complex, which releases the myosin heads, these then bind to the actin thin filaments, and draws them closer to the M line. Meanwhile bringing the Z disc closer. This leads to muscle fibre contraction. This is a self propagating sequence eventually leading to the contraction of ilio-psoas muscle, which causes the flexion of thigh on the pelvis. Each nerve fibre innervates many musle fibres ( about 150). This is   the motor unit. The greater the number of motor units recruited by the nerve action potential, the greater the force of contraction of the muscles. In the spinal cord, nerve impulse travels along the lumbar plexus (L1-L5) to innervate the iliopsoas ( hip flexion- ilio-inguinal nerve), biceps femors, semitendinosus and semimembranosus ( knee flexion – sciatic nerve), ankle flexors ( EHl, EDL, TA – tibial nerve), leading to the person climbing the step. This excitatory impulse is also associated with the production of inhibitory action potential ( hyperpolarizing impulse) in the antagonists (eg the glutei, which must relax to allow flexors to act. In the event of raising of the upper limb above the head, to lift a book, the impulse travels along the cortico spinal tract till the level of the cervical cord to synapse with the lower motor neurons of the brachial plexus ( C3-T1). From here the nerve impulses travel to shoulder elevators ( supraspinatus, deltoid, trapezius, and latissimus dorsi)- posterior cord ), elbow extensor ( triceps and anconeus – radial nerve) wrist extensor ( ECRL, ECRB – radial nerve), finger flexors ( FDS, FDP – median nerve and the ulnar nerve)   and the intrinsics – ulnar nerve and the median nerve)