Marketing Essay Example | Topics and Well Written Essays - 2250 words - 3

Marketing - Essay Example The Star Furniture group has been able to establish an international presence with success, operating in countries such as Taiwan. The Star Living Mall is a retailer of the products manufactured by Star Furniture (Star Living, 2011). The Star Furniture group has created a unique shopping mall by making the Star Living Mall because of the one-stop furniture that it provides and the range of brands that it houses. The Mall not only specializes in furniture but also provides related services such as furnishing. The clientele of the Mall is primarily based in Singapore. There are four main branches of the Mall in Singapore, selling furniture ranging from that of living room and dining room to bedroom furniture. Moreover the Mall also showcases the four main retail brands of the Star Corporate Group including Mondi Lifestyle, Star Furniture and Zen Tradition (Get Singapore, 2011). Lucano is regarded as the high-end collection of the Star Furniture and has been able to establish itself as a unique brand in the country. The production of the Star Furniture is such that new products are brought in the market every four months. This helps to keep the brands fresh and up-to-date. Besides the four main brands that the Mall features, it also offers a store-in-store boutique that houses a number of brands specialising in the mattresses and beddings. This boutique, known as BEDz Store, along with the other brands featured, offers the customers a complete and comprehensive shopping practice (Star Living, 2011). The target market of the Mall is mostly Singaporeans. The myriad of brands that the Mall displays caters to a large segment of the population due to the fact that the products displayed have different price ranges. This makes the products affordable for the lesser income group. The customers can choose the products that meet their budgets and lifestyles (Get Singapore, 2011). The four brands that the Mall has cater to the four individual market segments that the brands have created in the years since their launch. Moreover the Mall promotes the brand image that the products are both stylish and functional. The target market of the Star Furniture group is the mass market of Singapore and Taiwan (Star Living, 2011). Question 1 (b) The Brand Asset Valuator (BAV) model is an important means of investigating the stature of a brand. The model was developed by Young & Rubicam in order to analyze the value of a brand by looking into the strengths and weaknesses of the brand. The model helps to measure both the stature of the brand as well as its durability. The underlying principle in the model is that these two components are able to draft an image of the brand equity while identifying problems and providing solutions (Iane, King & Russell, 2008). The model assumes that the brands are composed of a progression of four main consumer trends: differentiation, relevance, esteem and knowledge. Differentiation and relevance combine together to give rise to br and strength whereas esteem and knowledge are representative of the brand stature. Therefore the model helps to compare brand strength with its stature. The brand stature shows the current strength of the brand; on the other hand, brand strength shows the capacity of the brand to progress and grow. When analyzing the Star Living Mall, by the Star Furniture group, one has to take into consideration these four factors to establish brand equity.

Promotion of Liberal values by states Essay Example | Topics and Well Written Essays - 1500 words

Promotion of Liberal values by states - Essay Example Further it also presents the idea that the spread of liberalism will not necessarily result in shape of complete peace and prosperity in the world. In order to understand the prescribed role of the liberal states by the Liberalism theory it is important to understand the theory. "Liberalism is an ideology, philosophy, and political tradition that holds liberty as the primary political value. Broadly speaking, liberalism seeks a society characterized by freedom of thought for individuals, limitations on power, especially of government and religion, the rule of law, the free exchange of ideas, a market economy that supports relatively free private enterprise, and a transparent system of government in which the rights of minorities are guaranteed. In modern society, liberals favor a liberal democracy with open and fair elections, where all citizens have equal rights by law and an equal opportunity to succeed." (Wikipedia, 2006) The essential characteristic of the liberal theory of the state is the doctrine of jurisdiction. The liberalism theory emphasizes on the limited area of power and authority for the state. Liberalism provides specified boundaries to the state beyond which the state cannot trespass. The principle of the limited power of state is the characteristic, which signifies the theory of Liberalism from Socialism in which the power of state is unlimited and Anarchists, according to whom the state does not have any significance. According to the neo socialist theory the most important factor is the economic efficiency rather than that of individual liberty and limited government. In order to undertake a discussion of the extent to which the use of power in the spreading the Liberal values is justified we will analyze the principles of Liberalism. The first and the foremost important principle of liberal theory are that the state is not superior to all the institutions. In fact state is also a social institution as other social institutions. All the institutions related to the specified field have relatively more power concerning the field as compare to other institutions. State has its own limitations and boundaries. It has to act in those boundaries. (Cooray) War has remained an issue of concern for most of the countries and nations. The formation of the international institutions such as League of Nations and the UN is the part of efforts of the nations towards establishing peace in the world. But still the notion of war is present in shape of the process of fighting terrorism and intervention to establish democracies. In case of the attack of U.S and its allies at Iraq and the refusal of the United States to follow the suggestion of United Nations to resolve the matter through peaceful talks, denies the first role of the superiority of the institutions on the state. United States used her economic dominance and military superiority in the world to make all the countries, including its enemies and allies to support the decision of war against Iraq through using force. "The second principle of the liberal theory of the state is that the state ought to respect the fault principle." (Cooray) According to the fault principle the state cannot punish an individual or cause him any harm with